Job Description

Job Summary: Key Job Responsibilities

The Director, Marketing Research Analytics oversees the planning, execution, and optimization of search engine marketing (SEM) campaigns across multiple channels and platforms. Spearheads the research, paid media, SEM, and analytics operations.

SEM owns organic and paid search work across all search engines collaborating with technology and web team to build optimal websites and content to raise awareness of Cedars-Sinai and consideration for any medical needs. Research function works will agency to own the Brand Health and Community Voter tracker. This area also performs qualitative assessment for any Brand needs like customer journey assessment, naming of hospital, etc. Analytics provides analysis of service areas and service line readiness for omni-channel campaigns and measures the effectiveness of campaigns across channels.

Responsible for developing and executing data-driven marketing strategies across all paid channels, optimizing campaigns for maximum impact and ROI, and providing actionable insights to inform business decisions. Responsible for shaping the future of Cedars-Sinai's digital marketing presence for the purpose of driving optimal SEM campaign performance and maximizing ROI in an effort to drive the achievement of the overall business objectives.

Primary Duties and Responsibilities

•Designs and implements SEM strategies that align with the overall marketing objectives and budget and measure the performance and ROI of the campaigns.

•Oversees the execution of marketing and brand research projects, ensuring they are conducted ethically, efficiently, and on schedule. Communicates research findings to both internal and external audiences.

•Develops and implements comprehensive paid media strategies across platforms like Google Ads, Bing Ads, social media advertising platforms, and other relevant channels.

•Collaborates cross-functionally with key stakeholders and internal departments to define paid search acquisition strategy, objectives, and deadlines to ensure strategic imperatives and goals are met. Identifies target audiences, defines campaign goals and KPIs, and allocates budget effectively across channels in adherence to financial goals.

•Partners with SEO and content teams to develop a holistic search marketing strategy.

•Builds and optimizes paid advertising campaigns across all formats (search, display, social, etc.) to maximize brand awareness, lead generation, and conversions.

•Oversees all aspects of SEM, including keyword research, competitive analysis, landing page optimization, and bid management. Ensures optimal campaign performance through ongoing monitoring, testing, and analysis.

•Leads the development and implementation of robust data pipelines and reporting systems. Analyzes campaign performance data across all channels, identifying key insights and actionable recommendations.

•Defines and interprets campaign performance, prepares performance reports, and identifies potential optimizations and use data to formulate hypotheses, document progress, and make projects when possible.

•Translates data into compelling narratives to inform business decisions and optimize marketing strategies. Advocates for a data-driven culture within the marketing organization.

•Provides mentorship and guidance to the paid media, SEM, and analytics team.

•Keeps pace with SEO, SEM and internet marketing industry trends and developments. Provides thought leadership to help identify new opportunities and other emerging advertising platforms; proactively identifies and advises on new search-focused marketing opportunities and implements innovative paid media tactics to drive results.

Department-Specific Responsibilities Additional primary duties and responsibilities that are only performed in the specific department(s) below: Department Duties and Responsibilities

Teamwork/Customer Relation Responsibilities

Collaborates to problem solve and make decisions to achieve desired outcomes

Cultivates and maintains strong customer relationships and rapport with stakeholders and/or client groups

Ensures practices and procedures are inclusive of interpersonal and cultural diversity

Establishes effective working relationships with cross-functional team(s)

Identifies and responds appropriately to both internal and external customer needs utilizing available resources

Responds timely, effectively and appropriately to deliverables

Shares knowledge, time and expertise to assist other members of the team

Team Lead/Supervisory/Management Responsibilities

Plans, leads, and directs work of staff to ensure goals and objectives are completed within established budget and deadlines are met.

Responsible for hiring, onboarding, managing schedules, personnel actions, performance reviews, and performance improvement plans.

Supervises the day-to-day work of employees, assigns work, ensures tasks are completed and deadlines are met.

These statements describe the primary duties and responsibilities of the job and are not intended to be an exhaustive list of all tasks. Other work duties may be assigned at any time with or without notice.

Primary Duties and Responsibilities

•Designs and implements SEM strategies that align with the overall marketing objectives and budget and measure the performance and ROI of the campaigns.

•Oversees the execution of marketing and brand research projects, ensuring they are conducted ethically, efficiently, and on schedule. Communicates research findings to both internal and external audiences.

•Develops and implements comprehensive paid media strategies across platforms like Google Ads, Bing Ads, social media advertising platforms, and other relevant channels.

•Collaborates cross-functionally with key stakeholders and internal departments to define paid search acquisition strategy, objectives, and deadlines to ensure strategic imperatives and goals are met. Identifies target audiences, defines campaign goals and KPIs, and allocates budget effectively across channels in adherence to financial goals.

•Partners with SEO and content teams to develop a holistic search marketing strategy.

•Builds and optimizes paid advertising campaigns across all formats (search, display, social, etc.) to maximize brand awareness, lead generation, and conversions.

•Oversees all aspects of SEM, including keyword research, competitive analysis, landing page optimization, and bid management. Ensures optimal campaign performance through ongoing monitoring, testing, and analysis.

•Leads the development and implementation of robust data pipelines and reporting systems. Analyzes campaign performance data across all channels, identifying key insights and actionable recommendations.

•Defines and interprets campaign performance, prepares performance reports, and identifies potential optimizations and use data to formulate hypotheses, document progress, and make projects when possible.

•Translates data into compelling narratives to inform business decisions and optimize marketing strategies. Advocates for a data-driven culture within the marketing organization.

•Provides mentorship and guidance to the paid media, SEM, and analytics team.

•Keeps pace with SEO, SEM and internet marketing industry trends and developments. Provides thought leadership to help identify new opportunities and other emerging advertising platforms; proactively identifies and advises on new search-focused marketing opportunities and implements innovative paid media tactics to drive results.

Department-Specific Responsibilities Additional primary duties and responsibilities that are only performed in the specific department(s) below: Department Duties and Responsibilities

Teamwork/Customer Relation Responsibilities

Collaborates to problem solve and make decisions to achieve desired outcomes

Cultivates and maintains strong customer relationships and rapport with stakeholders and/or client groups

Ensures practices and procedures are inclusive of interpersonal and cultural diversity

Establishes effective working relationships with cross-functional team(s)

Identifies and responds appropriately to both internal and external customer needs utilizing available resources

Responds timely, effectively and appropriately to deliverables

Shares knowledge, time and expertise to assist other members of the team

Team Lead/Supervisory/Management Responsibilities

Plans, leads, and directs work of staff to ensure goals and objectives are completed within established budget and deadlines are met.

Responsible for hiring, onboarding, managing schedules, personnel actions, performance reviews, and performance improvement plans.

Supervises the day-to-day work of employees, assigns work, ensures tasks are completed and deadlines are met.

These statements describe the primary duties and responsibilities of the job and are not intended to be an exhaustive list of all tasks. Other work duties may be assigned at any time with or without notice.

Qualifications

JOB QUALIFICATIONS

Education

Education Level Education Details Minimum Preferred

Bachelor's DegreeMarketing, Information Sciences, Information Technology, Business Administration, Computer Science, Economics or any other related fieldX

Master's DegreeMarketing, Information Sciences, Information Technology, Business Administration, Computer Science, Economics or any other related field X

Work Experience

Years of Experience Experience Details Minimum Preferred

10 years

Experience in marketing, strategy, business development, digital marketing or relevant experience.

X

5 yearsExperience in paid media and/or SEM, with a proven track record of success in driving resultsX

2 yearsExperience working for a healthcare organization such as a medical center/hospital or provider group X

Skills, Knowledge and Abilities

Skill/Knowledge/Ability Description Proficiency

Analytical - Ability to apply critical thinking to analyze and interpret information and/or dataDeep expertise in data analysis, including data visualization, storytelling, and translating data into actionable insights.Advanced

Analytical - Ability to demonstrate problem solving skills and recommends solutionsAbility to translate strategic thinking into operational objectives and plans. Exceptional problem solving and analytical skills to assess complex data, drawing conclusions and taking necessary action. Advanced

Budgetary & Financial -Ability to apply knowledge of accounting principles to create, monitor or operate to budget(s)Ability to identify priorities and allocate budget effectively.Advanced

Communication - Ability to communicate expectations and priorities, and clarify roles and responsibilitiesAbility to portray exceptional leadership skills, portraying the ability to influence and move a team toward a common goal and vision.Advanced

Communication - Ability to convey and/or receive written/verbal information to/from various audiences in different formatsAn effective communicator that excels in interfacing with all categories of stakeholders including clinical, administrative and academic leadershipAdvanced

Communication - Ability to develop and deliver effective presentationsEffectively communicate strategies, insights, and recommendations to stakeholders across the organization. Ability to influence and/or negotiate.Advanced

Management - Ability to foster individual/team development, performance feedback, coaching and recognitionRecruit, hire, and develop talent to build a high-performing team. Ability to motivate, monitor, measure, recognize and improve performance and morale.Advanced

Project Management - Ability to promote and foster participation/collaboration among individuals and groupsAbility to build strong relationships with internal teams and external partners (digital agency). Foster a collaborative and results-oriented working environment.Advanced

Technical - Ability to apply knowledge of information software and/or hardware to provide solutions and/or supportStrong understanding of digital marketing channels, platforms, and technologies (Google Ads, Bing Ads, social media advertising platforms, analytics tools).Advanced

Technical - Ability to use software applications and operate technological devices (e.g., computer, laptop, tablet, smartphone, etc.)Extremely skilled in mathematics, Microsoft Office skills for the preparation of research analysis reports and presentations.Advanced

Time Management - Ability to handle multiple demands and/or manage complex and competing prioritiesHighly organized being able to meet even the most stringent deadlines, and have an ability to handle multiple simultaneous tasks with ease. Ability to demonstrate time management and priority setting skills.Advanced

Licenses and Certifications

Licenses/Certifications Lic/Certification Details Time Frame Minimum Preferred

No license or certification required

Department Specific Licenses and Certifications

Additional licenses or certifications that are required/preferred in the specific department(s) below:

Department Licenses/Certifications Lic/Certification Details Time Frame Minimum Preferred

PHYSICAL DEMANDS/WORKING CONDITIONS

Working Environment Catagory Office Environment

Physical and Other Demands

A thorough completion of this section is needed for compliance with legal standards such as the Americans with Disabilities Act and California Fair Employment and Housing Act. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.

Physical Demand N/A Rarely Occasionally Frequently Constantly Weight

Stand dynamically to perform a function and move to perform another. X

Stand statically in one place to perform a function without changing location. X

Sit at a desk or table with some walking, standing, bending, stooping, or carrying of light objects. X

Perform continuous operation of a personal computer for four hours or more. X

Use hands and fingers to handle and manipulate objects and/or operate equipment. X

Climb stairs and/or ladders. X

Bend, crouch, stoop, stretch, or crawl. X

Bend upper torso and reach up and out with hands and arms. X

Balance the body while walking, standing, crouching, or stooping to prevent falling.X

Perform unaided lifting of objects, please list the amount of weight that would be lifted, along with the frequency required. X Up to 20 lbs.

The physical demands described here are representative of those that must be met by an employee to successfully perform the primary duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Working Environment

While performing the duties of this job, the associate is required to meet the following physical demands:

Working Condition N/A Yes No

Extreme coldX

Extreme heatX

Humid

X

Wet X

NoiseX

HazardsX

Temperature ChangeX

Atmospheric ConditionsX

Vibration

X

OtherX

Travel Requirements

Est. Amount Brief Description

0%

Valid Driver's License Required

Yes/No Reason for Drivers License

No

The work environment characteristics described here are representative of those an employee encounters while performing the primary duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Us

Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching and community service. Today, Cedars- Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.

About the Team

Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses and thousands of other healthcare professionals and staff. Choose this if you want to work in a fast-paced environment that offers the highest level of care to people in the Los Angeles that need our care the most.

Req ID : 1909

Working Title : Director, Marketing Research Analytics

Department : Digital Marketing Technology

Business Entity : Cedars-Sinai Medical Center

Job Category : Marketing / Communications

Job Specialty : Marketing

Primary Shift : Day

Shift Duration : 8 hour

Base Pay : $70.79 - $127.42

Cedars-Sinai is an EEO employer. Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law.