Description:

Be a part of launching the premier new video streaming application for our client. This role will support the clients' marketing teams understand the impact of marketing on sales, profitability, and brand equity. As a data scientist on the Data Science team, this individual will have a deep understanding of different types of media spend channels and associated data, metrics and KPIs. The data scientist will develop, maintain, and refine market experiments. You will be working closely with marketing team, strategy team and external vendors. Your models and analysis will be used to optimize and validate our clients' media spend. You’d be working with a wide array of datasets to craft industry leading models and analyses. Key to this role is the ability to hop into cross-functional projects, executing from start to finish.

The Daily

• Analyze and have a deep understanding of media spend (investment and return) and measure performances

• Support the development of data framework and analytical approaches

• Build optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue

• Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences

• Present key drivers behind media effectiveness and performance with business partners and executives and craft related action plans

Top Skills Details:

Data Science

Complex SQL

Machine learning

Python

Additional Skills & Qualifications:

• Experience in linear and non-linear optimization (Local/Global) approaches a plus

• Experience designing and evaluating experimental/ incrementality test a plus

• Knowledge of media and advertising (display, digital, paid search etc.) a plus

• Strong curiosity, leadership, and business acumen.

• Passionate about using data to drive strategy and product recommendations.

• Experience in subscription-based businesses or eCommerce preferred.

• Strong interpersonal skills with the ability to motivate, collaborate and influence.

• Ability to deliver on multiple projects and meet tight deadlines.

• Actively engage in strategic conversations with social insights and community perspectives

• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.

• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.