Description

The Community Outreach and Brand Engagement Specialist oversees our patient reviews, listening, and mentions across digital experiences and social platforms. In this role, you will handle all aspects for provider reputation on social media, including reporting and issue escalation to Legal and Compliance teams, and responding to comments from patients. Additionally, you will monitor community activity, proactively seek community engagement opportunities, help build social media policy, and be an integral member of the social media team.

Salary Range: $71.500-$154,900 Annually

Qualifications

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3-5 years of experience in a social media role, specifically with

Meta, LinkedIn, Twitter/X, YouTube

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Bachelor's degree in marketing, communications, or related field

or equivalent combination of education

and experience.

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Knowledge of healthcare industry trends related to customer

experience preferred

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Knowledge of the customer journey through the health system and

how to identify and address digital experience pain points preferred

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Social Media community management experience , with a deep

understanding of tactics, appropriate responses, and the ability to manage

timely or urgent situations while remaining calm and strategic

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Understanding of social media platforms, social trends, platform

updates, and how to maximize brand campaigns to improve engagements.

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Experience engaging with multi-disciplinary teams to determine

solutions to recurring challenges

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Project management: Workfront, Basecamp, Smartsheet, Google Docs

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Social media analytics/listening/reporting/publishing tools:

ListenFirst, SproutSocial

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Social calendaring: maintaining, planning, and updating

UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.