Job Information
Starbucks Senior Loyalty Specialist, 6-month FTC in London, United Kingdom
We’re looking for a Senior Loyalty Specialist , 6-month FTC , to join our team here at Starbucks UK. A place where you’re valued, challenged, and inspired. Where your voice is brewed into everything we do. At Starbucks, we’re all about you.
This Specialist role is part of the Loyalty & Digital team. Working with members of the UK Marketing team and closely with the EMEA Regional Loyalty team, this role contributes to the success of the Starbucks® Rewards loyalty programme in the UK market. The role supports the development of the direct digital engagement strategy working with the Senior Loyalty & Digital strategy manager and is responsible for market execution of the plan.
The focus of the role will be delivering the digital customer experience journey, CRM, and loyalty programme in the UK. Success will be measured through the local market objectives and KPIs and meeting the budget with the market. Responsibilities will also include lifecycle emails, programme and app testing, campaign emails and emails. Responsibilities will include execution, maintenance and testing of all CRM channels. Including awareness, acquisition, and lifecycle communications, ad-hoc and campaign communications to loyalty members, as well as new programme developments and app releases.
In this role you will be an ambassador for our mission and values and will play a key role in attracting and retaining the very best talent. This is a standalone role with no direct reports.
The best part about this role is that no two days are ever the same! Working as our Senior Loyalty Specialist , you’ll be responsible for:
Manage the local customer engagement & loyalty plans for UK Market
Ensure the Global and Regional loyalty policy and standards across the market
Lead the development and execution of loyalty & CRM campaigns to meet local targets and objectives in customer engagement & loyalty execution
Front the loyalty development and app testing process the UK market, working with EMEA teams and vendors
Build meaningful and productive relationships within EMEA Starbucks team and the Global business to support the delivery of the Brand team’s objectives
Maintain the instore Starbucks gift cardsprocess, stock, and budget for the UK
Own the UK website including key updates using CMS tools
Hold detailed and effective knowledge of our communications and technology across the region to ensure plans are effective and executed according to plan
We’ll look to you to bring your experience , knowledge, and passion in the following:
4+ years’ experience in the marketing of consumer products or loyalty programmes in European markets, with sole campaign responsibility
Experience in the selection, management and building of productive and successful relationships with third parties, suppliers and/or distribution channels
Ability to demonstratedetailed knowledge of loyalty or CRM programmes and the essential elements of their contribution to Customer Engagement
Ability to demonstrateplanning, co-ordination and execution of campaigns and always-on initiatives, with excellent use of data for reporting and insight
Ability to form productive relationships with colleagues, senior management, and external partners
CMS & CRMtool experience
Creative thinker with ability to demonstrate flexibility and adaptability
Able to navigate through ambiguity, with guidance, in a large, complex organization
In return, we’ll offer you a competitive salary and benefits that include:
25 days holiday a year (plus Bank Holidays) prorated.
Flexible benefits – in addition to the benefits listed here we’ll also provide you with an additional 4% to allow you to select the benefits that suit you
Life assurance and private medical insurance for yourself
Comprehensive training (including coffee knowledge!) and access to Starbucks Global Academy (online learning platform to help continuously develop yourself)
Free bag of coffee each week and a 30% partner discounts on food, beverages, and merchandise
Discounts with local and national retailers (cell phones, gym memberships, entertainment tickets, hotels, etc.) through Perks at Work platform
Subscription to Headspace
Home Sweet Loan (Interest-free loans that can be paid back over 12 months to help pay your rental deposit)
A free 24/7 Employee Assistance Programme available to you and your family
So, if you’re looking for a new opportunity, with us you’ll be welcomed, you’ll be challenged, you’ll be inspired. Here you’ll be heard. Because here, you’re a part of it all. Here you belong. Starbucks is committed to building an inclusive and diverse workforce. All applicants and partners will be treated fairly, without regard to race, religion, sex, nationality, age, physical or mental disability, sexual orientation, marital status, gender identity and expression. Do you know someone who would be a perfect fit? Share this opportunity with them! At Starbucks, there’s always room for one more.
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