Description

Wondery is a podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich, and Business Wars, and distribution of hit partner shows Redhanded, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023”, according to Podtrac, including Ghost Story, Exposed, and Stolen Hearts. Over 55 shows from Wondery have hit No. 1 on Apple Podcasts, including Scamfluencers and Stolen Hearts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock, and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized podcast listening experience, including access to its premium ad-free offering Wondery+. With Wondery+, fans experience early access, exclusive shows and episodes, and ad-free listening.

Wondery is looking for a hybrid Product Marketer/Product Manager to help drive international growth for Wondery+ outside the US, as well as contribute to the Product roadmap. You will report to Wondery’s Head of Commercial, Europe to execute campaigns and implement marketing strategy developed by the Wondery Global Marketing team in the US.

This candidate have a passion to everything they do. You will have experience in a fast paced, high velocity environment with experience in supporting marketing campaign execution, providing inputs to creative briefs, project management, copywriting, advertising, and social media/digital marketing.

Key job responsibilities

Support the day-to-day operations of marketing campaigns

Contribute to the management of partner relationships - platforms, agencies, media partners, etc.

Define business requirements for localization features for Wondery owned & operated services outside the US

Execute Wondery+ marketing efforts in the UK (show marketing, product marketing, promotions & partnerships)

Input into the management of brand and show level marketing budgets

Help guide international expansion for Wondery+ in prioritized countries

Experiment across channels, conducting deep data analysis to uncover new opportunities for growth

Share recommendations with Wondery+ Leadership on product marketing initiatives, show marketing budgets, media campaigns, creative, product enhancements, and overall resource requirements

Work within owned & operated channels to increase customer acquisition for Wondery+ in the UK

Compile comprehensive pre-launch and post-mortem reports

Support larger marketing activation with internal stakeholders and external partners

Execute briefs for marketing resource groups – Creative, Social, PR, Media and Data

Provide insights that will help the Wondery Global Marketing team in the US to plan campaigns, including media planning and selection, and media buying to increase awareness and drive downloads.

Maintain organized documentation and clear communication with internal and external stakeholders

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

• Experience in marketing or marketing research

• Experience using data and metrics to measure impact and determine improvements

• Experience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

• Experience with customer segmentation, profiling, and targeting

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