Brand Strategy Professional 12 month FTC

Job Req ID: 36467

Posting Date: 18 Sep 2024

Function: Brand and Marketing

Unit: Consumer

Location:

One Braham (4140), London, United Kingdom

Salary: Competitive with great benefits

London

3 days in the office/ 2 wherever

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn.

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in?

Why this job matters

Our brands are strategic assets, worth billions of pounds. So it’s important that people understand what they stand for and how to use them in the right ways. That means being consistent in the way we use and talk about our brands. Great brands are built from the inside out – that’s where you come in.

In this role you’ll work with the BT, EE brands to ensure a consistent and effective brand architecture for customers, colleagues, and the other organisations we work with.

What you’ll be doing

• Helping to solve strategic and creative puzzles across our customer facing brands.

• Help define how our customer facing brands are developed by creating strategies and briefs our creative teams and agencies produce work from.

• Integrate creative briefs, develop research and work with creative team to create well-rounded concepts.

• Work closely with CFU strategy teams to ensure the brands align comms strategies.

• Produce brand collateral for use around the business (brand architecture, brand pages on intranet, and so on).

• Build strong relationships with key stakeholders from around the business, ensuring our brands are at the centre of everything we do.

The skills and experience you will have under your belt

This role would suit someone with a few years’ planner experience, or a background in branding or marketing – either from an agency or client-side.

• You’ll be a great communicator with a clear and direct style.

• You’ll have an analytical but creative mindset and love to solve problems.

• You’ll be a dab hand at presenting (sometimes complicated) information in a clear, simple way.

• You’re curious, proactive, and ambitious.

• You’re a team player with the initiative to get stuck in when needed.

What's in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.

• Competitive salary

• 25 days annual leave (plus bank holidays)

• 10% on target performance bonus

• Life Assurance

• Pension scheme if you pay in 5% BT will pay in an additional 10%

• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.

• 50% off EE mobile pay monthly or SIM only plans

• Exclusive colleague discounts on our latest and greatest BT broadband packages

• BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids

• 50% discount for friends and family on EE SIM only plans

• World class training and development opportunities

• Volunteering days so you can give back to your local community

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:

Leading inclusively and Safely

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking out:

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.