POSITION SNAPSHOT

Location: Linda-a-Velha, Portugal

Company: Nestlé - CPW

Full-time

Degree/Master’s degree

+3 years of experience

POSITION SUMMARY

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. We are looking for a Brand Manager Teens & Digital to join our CPW business.

Your mission will be to work in Brand Management of all Teens Brands (Kit Kat; Lion; Crunch & Golden Grahams) with a Focus on Lion & Kit Kat Cereals, and to implement local Digital and Social Strategy with the main purpose to contribute to reinforce Nestle Cereals as a leading player in leveraging digital & social media. This person will report directly to the Nestle Cereals Business Lead but work very closely with the Senior Brand manager responsible for all Kids & Teens Brands

Apply now and make part of our team!

A DAY IN THE LIFE OF A BRAND MANAGER TEENS & DIGITAL

Brand Management Teens Brands

• Responsible for Teens Brands: Kit Kat; Lion; Crunch & Golden Grahams, with a Strong Focus on LION & Kit kat Cereals;

• Implement Annual Brand Strategy: Pack, Price, Promotion, Distribution and Communication;

• Lead, Implement and Follow Up of all Marketing Activities (Media, POS Material; Brand Activations; Packaging Development);

• Coordinate with CDT and KAM's all Instore activations and Trade Activities related to these brands;

• Evaluate all key Marketing Initiatives;

• Coordinate with Iberian and Global teams on Brand Strategy; Innovation, Communication Materials and Key Activations;

• Coordinate and align all activities with Senior Brand Manager Kids & Teens.

Digital Champion

• Implement Digital and Social Strategy at local level aligned with CPW Global guidelines for Key brands;

• Support Brands via digital activities, influencers and new media, creating engaging experiences to consumers, consistent with brand strategy;

• Support marketing team in the development and implementation of Influencers Strategy & Activities;

• Be the digital expert at CPW and lead the implementation of common projects at local level/Business;

• Share good practices (int and external) and ideas to improve digital approach;

• Websites/social: support mkg, agencies, optimization, insight, compliance, technical support via CPW/NIM;

• Social media content planning: Manage editorial calendars for all social media platforms (implemented by SAC); Partner with global marketing team to plan social media elements of brand marketing strategies and campaigns.