WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like…

• Care beyond the table – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.

• Opportunities to fill your cup – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.

• A warm welcome – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees.

Serving up the care – and career – you crave.

WHAT YOU'LL DO

This individual is responsible for shaping and executing the strategic vision for our brand's advertising campaigns, overseeing the development of the overall marketing calendar, and driving initiatives to enhance the brand's image, market presence and business results. Build brand loyalty, increase sales, drive traffic, and foster consumer engagement. Embrace the essence of our brand's heritage and focus on positioning it as both timeless and relevant in the evolving market landscape.

• Develop and execute a 16-month marketing calendar to beat year ago sales. Understand how different layers such as menu offerings (core/limited time offers), retail, off-premise and loyalty weave together in a unified effort to drive sales and traffic.

• Collaborate with culinary and consumer insights teams to lead the development of a comprehensive quarterly marketing messaging strategy and associated content development.

• Provide strategic perspective for future brand growth and development of new business layers and initiatives.

• Lead cross functional teams on the development of new product, services and/or promotional ideas that not only foster brand relevance and differentiation but also drive substantial traffic.

• Lead relationship with the brand's creative agency of record, guiding the development of advertising creative from insightful briefs through to implementation across various channels.

• Ensure maximum impact of advertising and content by working closely with the media team to understand audience dynamics, channel preferences, and past creative performance.

• Stay abreast of competitive marketing programs, making informed recommendations to support and elevate Cracker Barrel's market position.

• Prepare compelling materials for internal and external presentations, articulating the success and impact of campaigns and other marketing initiatives.

• Foster strong cross-functional relationships with key departments, including culinary, operations, finance, consumer insights, media, internal content studio, and PR.

WHAT YOU'LL NEED

Experience and Education

• Bachelor’s degree in related field and 10-12+ years experience in a fast-paced consumer-oriented marketing environment with demonstrated success of building strong brands, MBA a plus, strong preference for restaurant marketing experience

• Experience in all facets of modern marketing / brand management (both traditionally and, importantly, digitally, and mobile) with an emphasis on through-the-line communication, including sales forecasting, advertising, sales promotion, product development, pricing, market research, brand reputation and CSR.

Knowledge and Skills

• Detail oriented.

• Ability to manage multiple projects under tight deadlines

• Excellent project management skills

• Firm understanding of the business and P&L

• Strong organizational and people skills

• Ability to set appropriate priorities and use time effectively

• Drive for results with demonstrated analytical, creative and problem-solving skills

• The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly.

• Ability to work closely with and lead functional peers on the Senior Leadership Team

• Built, budgeted, and executed both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance.

• A track record of setting business / brand vision and strategy and bringing this to life through all elements of the marketing mix.

• Experience of growing / re-positioning a brand

• Experience leading creative projects and deep understanding of how to inspire creative teams

• Experience creating and delivering presentations and communicating marketing plans to internal teams.

• Familiarity with CRM & loyalty programs a plus

*WHAT’S IN IT FOR YOU  *

• Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities

• Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program

• Growth and Development: Business Resource Groups | Tuition Reimbursement | Professional Development

• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program

• Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items

ABOUT US

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.

PURSUE THE CAREER YOU CRAVE—APPLY NOW

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.

At Cracker Barrel, we believe everyone deserves to feel cared for – we start with our team. To us, care means Culture, Achievement, Responsibility, and Experience and is the foundation for everything we do.

We’re welcoming team players and go-above-and-beyond helpers who value what everyone brings to the table. Our passion and commitment to serving others – and each other – bonds us to work together no matter what the fast-paced and unpredictable days bring.

At Cracker Barrel, you’re never alone on the journey. Whether you’re serving our guests or serving someone who is, you’re part of a team that creates a “home away from home” feeling and encourages opportunities to learn new skills and find fulfillment in every role. We know that when we care for each other, we can create the best experience for our guests – and that’s something we all crave.

Ready to gather ‘round our table? We’re serving up the care – and career – you crave.

Click here to tell us about yourself! We'll get in touch if there's an opportunity that seems like a good fit.

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.

In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department toll free at 1-800-333-9566.

Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact 1-800-333-9566 so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.

In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.

Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.