Career Opportunities: Digital Engagement Specialist (30366)

Requisition ID 30366 - Posted - LUX-IDent s.r.o - IDT - LuxCards Group - CZE: Lanskroun (Tovarni) - Sales, Marketing & Product Management - Posting Country (1) - Yes - Mid-senior level - Travel Required: 0%-10%

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An Amazing Career Opportunity for a Digital Engagement Specialist!!

Location: Lanskroun, Czech Republic

Job ID: 30366

Who are we?

HID Global powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo

HID’s Identification Technologies Department:

HID’s Identification Technologies powers the trusted identities of the world’s people, places and things through smart components and cloud services. We make it possible for people and organizations to transact safely, work productively, and travel freely. Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.

As our Digital Engagement Specialist , you’ll support HID’s success by:

• Advising marketing managers on digital engagement and demand generation best practices to optimize the performance of newsletters, emails, nurtures, landing pages and forms

• Creating, executing and reporting on newsletters, emails, landing pages, nurture campaigns and forms in Marketo following industry best practices and brand guidelines, across the globe

• Setup assets (emails and landing pages) for digital engagement and demand generation campaigns

• Updating content on landing pages built in Drupal

• Processing and uploading event and 3rd party program lead lists into Marketo programs

• Supporting campaign creation and list uploading process within Marketo and Salesforce

• Creating regular (monthly) reporting

• Using project management tool, Workfront, to receive, manage and communicate on all assigned projects

• Using testing tool, Litmus, to test, review and approve Marketo emails and communicate changes with marketing managers

• Advising, creating, testing and reviewing paid LinkedIn campaigns and audiences

• Staying up to date on current digital engagement and demand generation best practices for optimal performance

• Designing, running and analyzing A/B testing of forms, landing pages and emails and apply learnings to future campaigns

• Monitoring leads to ensure proper operational flow through the sales funnel and high lead quality

• Running and socializing reporting and analysis on all digitl campaign engagements

• Other digital engagement and demand generation special projects as needed

  What we will love about your background:

• Ability to actively own, project manage and be accountable for all assigned projects through final delivery, meeting all timeline milestones using our project management tool, Workfront

• Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment

• Strong collaboration and organizational skills utilizing collaboration tools: online meetings, email, Microsoft Teams and Workfront

• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.

• Familiar with operating systems, such as Windows, etc.

• Working knowledge of Agile framework for marketing

• Experience with Marketo and Salesforce.com

  Your Experience and Education include:

• A Bachelor's Degree, preferably in marketing, internet marketing or relevant technical field. Candidates with equivalent education plus relevant work experience may also be considered

• Minimum 4 years of experience in managing global B2B email marketing/demand generation programs required

• Knowledge in Marketing Automation processes including campaign creation, lead management and digital marketing

• Ability to work and communicate effectively cross-functionally and cross-regionally

• Solid grounding within the B2B environment, to understand ROI and calculate it in the most general of terms

• Ability to effectively communicate in the English language, both verbally and in writing

  Who you are as a Team Member:

• Exceptional communication skills, both written and verbal

• Willingness to ‘roll up sleeves’ and dive deep into tactical work when necessary

• Good interpersonal skills, willingness to learn and continue to grow professionally

• Strong team player and ability to work well with others

  Why apply?

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise

• Innovation: You embrace challenges and want to drive ambitious change

• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly

  HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.

  We make it easier for people to get where they want to go!

  On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.

  When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

  #LI-HIDGlobal