Position Title:

Chief Marketing and Communications Officer Department:

Recruitment and Outreach

Campus:

Central Campus

Location:

Central Campus

FLSA:

Exempt Full Time/Part Time:

Full Time

Summary of Position:

The Chief Marketing and Communications Officer is responsible for the development of Central Texas College's marketing, communication, and branding strategies. The Executive Director plans and directs activities in alignment with and in support of the College's mission, vision, and goals in an effort to advance and protect its reputation, overall brand, and contribute to the College's success.

Minimum Required Education:

Bachelor's Degree from a nationally or regionally accredited institution of higher education in Marketing, Advertising, Communications, Journalism, Public Relations or related field required. Master's Degree Preferred.

Minimum Required Experience:

Five years of experience in a senior management position marketing and communications.

Required Knowledge, Skills and Abilities:

1.

Proven ability to provide creative direction while leading and collaborating with an internal team of professionals and the College's ad agency.

2. Experience developing and executing integrated marketing campaigns across multiple platforms (digital, social media, traditional media) to promote brand awareness and student engagement.
3. Strong knowledge of branding principles, market segmentation, and audience-targeted messaging.
4. Ability to draft strategic messages for senior leaders.
5. Ability to assess and analyze market trends, audience behavior, and competitor activities to refine strategies.
6. Expertise in public relation strategies and managing relationships with media outlets.
7. Experience promoting events, achievements, and institutional milestones to various audiences.
8. Ability to develop and manage crisis communication strategies effectively.
9. Experience in managing internal and external communications during a crisis to protect the College's reputation and ensure clear, timely messaging.
10. In-depth understanding of digital marketing tools and strategies, including social media management, SEO, email marketing, and content strategy.
11. Ability to utilize data-driven strategies to optimize marketing efforts, ensuring the alignment of campaigns with the College's strategic goals.
12. Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages that resonate with various audiences.
13. Proficiency in creating and delivering presentations to senior leadership, faculty, and external stakeholders.
14. Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
15. Strong problem-solving skills, with the capacity to identify challenges and implement creative, strategic solutions.
16. Demonstrated organizational management and leadership skills.
17. Ability to make decisions and exercise independent judgment.
18. Experience developing and executing budgets and allocating resources.
19. Professional appearance and attention to detail are required

Hours:

Full-time, indicate working hours

Position Classification:

1-Executive/Administration/Managerial