Vice President & General Manager - Too Faced, NA

Brand: Too Faced

Description

The Estée Lauder Companies is the global leader in prestige beauty: a well-diversified, brand-building powerhouse of unrivaled creativity and innovation. Our Regional Brand General Managers grow extraordinary brands and foster a unique, entrepreneurial culture focusing on local relevancy.

The Regional Brand GM for Too Faced Cosmetics North America is responsible for delivering top and bottom-line business goals and results. We ensure go-to-market executional excellence for our products, services, and experience that capture consumers’ imaginations, and build brands with differentiated model that lead the industry in new directions.

We work together for the long term, leading a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust. We are committed to social responsibility as an extension of our family values into every community we serve.

In our brand-led organization, Regional Brand leaders drive local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency in their brand and region.

The Regional Brand leaders shape brand strategies, plans, and P&L in the regions, preserving brand equity in local markets, and ensuring local relevancy and speed to market that drives growth, and own executional excellence. They identify regional, local and cultural differences in order to properly tailor global programs to local consumers and help the global brand leads to anticipate future consumer trends.

Regional Brand leaders have a deep understanding of their consumers, their competition, market trends, local insights in their markets, and emerging opportunities. They lead a high-performing, agile organization that is able to continuously adapt in an ever-changing environment. They lead talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair, while leveraging the High Touch Leadership Competencies.

PRIMARY RESPONSIBILITIES:

WHAT:

I. PERSERVE AND SUSTAIN GLOBAL BRAND EQUITY

· Own and protect the unique equity (DNA) as defined by the Global Brand with local relevance in each Affiliate.

· Proactively share market insights from North America with Global Brand counterparts to help inform product development and marketing efforts.

· Infuse the NOAM market perspective in Global Brand Strategy and working groups to shape the brand’s direction to capture sustainable market share growth in the Company’s largest, most diverse region.

II. SHAPE AND EXECUTE A WINNING GROWTH STRATEGY

Ensure the operationalization and optimization of the new US brand operating model to drive local relevancy, speed, and agility (for in scope brands)

· Creates, maintains and responsible for annual budget, directly overseeing and delivering Retail to Net sales and NOP. Responsible for overall brand account strategies and account performance to support growth and gain market share; sets overall vision and strategy for Account Leads/Sales Planning & the Sales Field team while partnering with Global Brand Marketing, Education, and Creative.

· Effectively communicate the global brand strategy of where to play, how to win, shape the regional and local strategies while actively leading alignment across affiliates and functions.

· Communicate, and cascade the brand plan. Ensure delivery of current year business and financial results as well as 3-year LRP that will ensure topline growth.

· Execute the regional brand strategy to achieve sales and profitability goals for the region with excellence.

· Drive and leverage pricing power. Maximize pricing power recognizing the pricing corridors and carefully manage “Net Realized Pricing”.

· Identify, build, and develop essential capabilities to deliver results while remaining agile.

III. DRIVE THE TRANSFORMATION INTO A DIGITAL-FIRST ORGANIZATION

· Influence and align with global marketing practices and processes -both traditional and social- to execute with agility across a rapidly evolving media environment around the world.

· Align with global marketing monthly on advertising investment strategy by channel.

· Directly oversee approx. 30% of the advertising budget that the account team plans and activates through retail media networks and retailer campaigns (e.g.: single and multi-branded campaigns with Sephora, UB Media with Ulta).

IV. LEAD HIGH TOUCH EXPERIENCE FOR ALL CHANNELS WITH AN OMNICHANNEL MINDSET

· Establish a multi-year vision, growth plan, and strategic priorities to drive best-in-class retailer and e/m Commerce and, including identifying new distribution channels to expand customer reach (leveraging consumer trends, insights, and analytics).

· Define and prioritize the Brand’s short and long-term omni-channel go-to-market strategy in the NA region based on internal business needs and external trends to ensure that key business priorities are supported.

· Lead regional brand service models and merchandising formats by channel; accelerate Retail, direct to consumer (Online).

· Implement the omnichannel strategy and develop necessary capabilities.

· Maximize in-store consumer engagement by providing multiple, locally relevant creative assets for in-store distortion opportunities in each channel.

V. OPTIMIZE RESOURCE ALLOCATION CHOICES WITH AGILITY FOR VALUE CREATION

· Own overall P&L by channel (retail sales, gross to net, selling, freelance, visual merchandising, sets, capex), maximize ROI and ensures that Account Leads & the Field are spending effectively and within budget.

· Own approx. 70% of the Operating expenses and align with Global Brand on the 30% Advertising Operating expense.

· Leverage internal sales trends, market and consumers trends and develop accurate estimates for future sales by category and key subcategory.

· Own, lead and create value using the IBP (Integrated Business Process) across all brand functions: Accounts, planning, demand, finance, marketing to predict trends and change positively with allocation of resources. Driving increased sales and lowering costs

· Leverage the MFP category planning process and Account Segmentation principles to build effective account plans that drive category objectives.

· Ensure consistency of implementation across region regarding pricing, product assortment, marketing calendar and media strategy. Facilitate intra-regional communication, innovation and best practices.

HOW:

VI. DEMONSTRATE LEADERSHIP BEHAVIORS AND DEVELOP TALENT

· Build and lead an efficient regional brand organizational structure that executes with excellence and optimizes Affiliate Brand organizations.

· Model high standards of good decision making and judgment, collaboration (HWWT principles), agility, and accountability.

· Hire and develop the best people for skills and culture.

· Actively lead and engage in talent development in order to create high-performing talent across the region.

· Encourage leadership and creativity from every chair, leveraging individual strengths and leveraging all levels of talent.

· The Regional Brand leader is the voice of the region ensuring executional excellence across all function and affiliate.

· Collaborates with local and global management in the assessment of the strengths and development needs of region and affiliate talent.

· Oversee partnership with Distributor, if applicable, to ensure best people are in place in each market.

VIII. CHAMPION AND STEWARD ELC VALUES

· Develop and maintain a unique brand culture as defined by the brand while representing ELC’s company and family values in everything you do.

· Act responsibly—a business imperative that requires dedicated leadership and planning as well as thoughtful management of the economic, environmental, and social impacts throughout our entire value chain. Actively engage and support all CSR principles and ELC values.

Qualifications

· College degree with a minimum of 15 yrs. related experience in beauty, luxury, or CPG sector.

· Well-rounded GM with solid experience in brand building and P&L management.

· Account management experience, especially in the Specialty/Multi-channel (SMC).

· Highly developed leadership skills with the ability to build, lead and develop a team as well as effectively lead change management.

· Strong communication skills with the ability to clearly articulate region needs as well as provide the team with a clear framework of the strategic priorities.

· Ability to effectively collaborate within the brand, region, and the organization as well as with retailer and vendor partners.

The anticipated base salary range for this position is $263,700 - $448,050. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Retail - Corporate

Primary Location: Americas-US-CAA-Irvine

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 248306

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com