Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease.

Position Summary:

Responsible for developing and executing marketing programs that are focused on educating patients, caregivers and HCPs on Mitral and Tricuspid Regurgitation with the goal of activating patients on their journey to appropriate diagnosis and treatment.

How you will make an impact:

• Develop, plan, and lead the execution of comprehensive global marketing plans including strategies and tactics for Patient Activation with accountability for successful completion of all project deliverables including measuring and reporting on the relative success of each Patient Activation initiative.

• Develop and lead the implementation of global strategies in partnership with internal stakeholders – including regions, cross-business unit partners, and cross-functional partners.

• Lead the development of marketing messages based on patient pathway understanding and insights, knowledge of current literature, current competitive environment, and regulatory/legal requirements for Patient Activation initiatives, existing and new market research (e.g., patient personas, message testing)

• Develop campaign materials and programs that support Patient Activation goals, programs and initiatives.

• Analyze campaign performance data to assess regional impact of Patient Activation campaign and make adjustments to optimize performance of all assets and media channels

• Effectively partner with internal and external stakeholders to develop and execute a comprehensive media plan (e.g., digital display, search, social, television and other channels)

• Other incidental duties

What you will need (required):

• Bachelor's Degree in related field

• Minimum 10 years of experience (8 years with Master's Degree) of previous related experience working in sales, marketing, or healthcare industry

• Experience proactively building and executing strategic global marketing plans including strategies and tactics for multiple major product launches or programs and initiatives

• Demonstrated expertise selecting and managing external creative agencies

• Demonstrated expertise driving marketing collateral through all relevant legal and regulatory approval processes by collaborating with relevant cross-functional stakeholders

What else we look for (preferred):

• Demonstrated expertise effectively collaborating across business unit and regional boundaries

• Proven track record in patient activation programs including referral marketing and/or direct-to-patient marketing

• Preferred experience planning and executing Direct-to-Consumer, Direct-to-Patient omnichannel campaign(s) including audience targeting, campaign execution, and effectiveness measurement

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

• Recognized as an expert in own sub-function(s) and/or area(s) within the organization with broad-based advanced knowledge within the organization

• Expert understanding of related aspects of processes and/or systems

• Strict attention to detail

• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

• Ability to manage competing priorities in a fast paced environment

• Ability to represent leadership on projects within multiple areas, interfacing with project managers, team and middle management

• Ability to consult in a project setting within multiple areas, interfacing with low to middle management

• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $138,000 to $196,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.

For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.