Job Title: Direct Mail Specialist

Department: MARKETING

Reports To: Advertising Manager

FLSA Status: Exempt

Grade: 33

Closing Date: OPEN UNTIL FILLED

SUMMARY: Responsible for the program management of various direct marketing campaigns including: property coordination and communication, vendor management, list processing and offer creation. All duties are to be performed within the guidelines of the Akwesasne Mohawk Casino Resort policies and procedures, Internal Control Standards and objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Key user of IGT Advantage Patron Management

• Work with graphics, composition and printing services regarding advertising needs and deadline requirements.

• Will work closely with agency, production partners and internal Advertising and Marketing staff to oversee that projects are complete within scope and budget.

• Work closely with other departments, identifying specific advertising needs and manage the follow through of orders.

• Responsible for working with creative, print and copy writing vendors to insure product is delivered to the appropriate place in a timely manner.

• Responsible for working with mail house and email vendors to insure & email mail goes out on time and accurately.

• Edits customer lists and is responsible for the security of customer lists for the property.

• Thoroughly reviews and proofreads all direct mail offer matrices and copy in order to identify and correct errors and/or omissions.

• Extract, analyze and execute offers or information distribution through the IGT Advantage Patron Management system.

• Assists in the development and execution of effective prospective and retention marketing programs for the property.

• Works closely with the Marketing Manager to create and implement email offers.

• Implements tactics to increase email open and click through rates such as A/B subject line testing and send time optimization.

• Monitors competitors’ email and strategizes with suggestions for improvement with our programs.

• Develop and communicate messages on promotions, entertainment and special events in a timely manner as necessary for planned events and any unanticipated occurrences.

• Evaluates and inputs all marketing customer list requests to ensure that we are using the most effective processing and capturing all audiences.

• Oversees all direct marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records.

• Support and promote the philosophy and objectives of casino management.

• Other duties as assigned by the Director of Marketing and Advertising Manager/

• Must be able to work a varied schedule, weekends and holidays as needed.

  SUPERVISORY RESPONSIBILITIES: This job has no supervisory responsibilities.

  QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to successfully complete the essential duties of the position with or without reasonable accommodation.

  MINIMUM QUAILIFICATIONS: A minimum of two years’ experience in spreadsheet or database experience required, or equivalent combination of education and experience. A working knowledge of Direct Marketing operations and strategy is highly preferred. Excellent verbal and written communication skills required.

  PREFERRED QUALIFICATIONS: Minimum of HS Diploma or GED. A College degree in Marketing, Business Administration, Finance or related field is highly preferred.

LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, guests, and the general public.

MATHEMATICAL SKILLS : Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job with or without reasonable accommodation. While performing the duties of this job, the associate is regularly required to walk. The associate is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The associate must occasionally lift and/or move up to 50 pounds.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job with or without reasonable accommodation. The position exists in a casino work environment where there is occasional exposure of the associate to noise and cigarette smoke from the casino floor.

LICENSING POLICY/BACKGROUND CHECK: All candidates must be 18 years of age when applying. All positions require candidates to obtain and maintain a New York State certification and a Saint Regis Mohawk Tribal Gaming Class III License or a Tribal Gaming Work Permit which requires a criminal background check to be used solely for employment purposes. Failure to disclose information could result in rescinding of job offer.

“The Mohawk Gaming Enterprise is an Equal Employment Opportunity Employer.”