• Reports to: Associate Marketing Director – Brand Lead

• Career Level: Professional

• Location: Me Linh Point, District 1, Ho Chi Minh City

• Company / Affiliate: Nutrition

MAIN PURPOSE OF ROLE

Responsible for brand’s consumer digital strategy, digital data analysis and campaign execution to enhance customer experience from upstream to downstream, and optimize CAC and LTV across touchpoints and campaigns.

MAIN RESPONSIBILITIES

( D etails of Job Responsibilities, deliverables and accountabilities with 8-10 statements)

• Develop consumer and ethical digital marketing strategy with brand lead, brainstorm new and creative ways to better engage with consumers. Develop brand digital marketing plan.

• Lead brand Ethical digital campaign. Manage external agencies on creative, production, and deployment ensuring quality delivery and timely execution with Sales team.

• Manage agencies to develop and deploy always on digital content to build brand WOM, engagement, maintain brand social media presence. Manage brand site, social media page, and EC pages for optimal consumer experience.

• Develop and deploy consumer journey and insight based automated marketing campaigns via Saleforce.com. Collaborate with CRM to convert lead into purchase and retention

• Connect and analyze data from different programs and touchpoints, for identifying Trends and Opportunities to improve operational efficiency and develop new programs and integrated and business models to generate more demand.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Keep abreast of the market dynamics, competition, products, and current research. Identify trends and insights, and optimize spend and performance based on the insights

• Prepare budgets, reports and forecasts in a timely manner

• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures

• Review complaints and suggestions relating to assigned products and develop action plans to address them.

• Support Business Excellence recertification and sustain business excellence standards

• Effectively communicate with cross-functional teams, upwards and downwards

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

More than 7 years

• Related digital marketing experience in FMCG/Technology/Health Care industry or digital agencies serving these industries

• Prefer background in digital and data analytics

Education

Bachelor and above

• Preferably in Business or Marketing

CORE Skills Required

• Comprehensive industry knowledge

• Good time and project management

• Basic understanding of financial and data analysis

• Good communication and negotiation

• Digital Marketing skill

• Experience with saleforce.com an asset; experience with customer loyalty program a plus

Behavioral / Leadership Skill

( Competencies required for role)

• Self-driven team player

• Problem solving skills

• Continuous improvement behavior

• Possess good organization and planning.

• Problem analysis.

Language Skill

(any specific language required)

• Good command of English

Computer Skill

(any specific Computer Skill required)

• MS Office

• Excel, pivot, data model

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com