Reference #: 4563669 THE POSITION The Department of Community and Economic Development is looking for a creative visionary and strategic thinker with extensive experience in integrated marketing, branding, and campaign management within the tourism industry to serve as the Executive Director of Tourism. In this role, you will have the exciting opportunity of leading the development and implementation of comprehensive marketing strategies to promote Pennsylvania as a top travel destination. Find your passion in public service and apply today!

DESCRIPTION OF WORK In this position, you will play a key role in developing and implementing Visit PA's strategic marketing plan to meet established goals. Your responsibilities will include creating detailed project briefs for important campaigns and marketing initiatives involving both internal and external partners. You will also be responsible for managing agency relationships and overseeing marketing campaign execution across various channels. Additionally, you will work to strengthen Visit PA's brand identity and ensure consistency in messaging and visual representation across all marketing platforms. Collaboration with relevant managers will be essential to maintain cohesion in Visit PA's efforts and support destination marketing organizations (DMO) across the state. Gathering performance metrics and reporting on key performance indicators (KPI) will also be part of your role, as well as analyzing marketing performance to improve campaigns and return on investment (ROI). Identifying and implementing KPIs and tracking for new marketing programs, as well as partnering with data platforms and tourism entities to showcase Visit PA's marketing impact, will also be important aspects of this position.

Interested in learning more? Additional details regarding this position can be found in the position description.

Work Schedule and Additional Information:

Full-time employment Work hours are 8:30 AM to 5:00 PM, Monday - Friday, with 60-minute lunch. Telework: You may have the opportunity to work from home (telework) part-time, up to 2 days per week. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg. Salary:In some cases, the starting salary may be non-negotiable. You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.   REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY QUALIFICATIONS Minimum Experience and Training Requirements:

One year as an Economic Development Consultant 2; or Five years of professional experience in economic planning and development programs, and a bachelor's degree; or An equivalent combination of experience and training. Additional Requirements:

This position requires three years of experience in integrated marketing, branding, and campaign management within the tourism industry. This position requires three years of experience in driving brand engagement and increasing visitation in the tourism industry. You must be able to perform essential job functions. How to Apply:

Your application must include a resume. You must attach a  resume to your application for review by the hiring manager.  However, the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education). If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable. Your application must be submitted by the postin closing date. Late applications and other required materials will not be accepted. Failure to comply with the above application requirements may eliminate you from consideration for this position. Veterans:

Pennsylvania law (51 Pa. C.S. *7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.employment.pa.gov/Additional%20Info/Pages/default.aspx and click the Veterans' Preference tab or contact us at ra-cs-vetpreference@pa.gov. Telecommunications Relay Service (TRS):

711 (hearing and speech disabilities or other individuals). If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.

The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.