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Hilton Director, Focused Service Brand Management - South Asia in Gurgaon, India

This role to be based in Bangalore.

The Hilton portfolio of hotels is comprised of 24 industry leading and world-class brands, spanning more than 125 countries and territories. In addition to our flagship brand, Hilton Hotels & Resorts, the portfolio of brands includes Waldorf Astoria, LXR, Conrad, NoMad, Signia, Canopy, Curio Collection, Graduate, DoubleTree, Tapestry Collection, Embassy Suites, Tempo, Motto, Hilton Garden Inn, Hampton, Tru, Spark, Homewood Suites, Home2 Suites, LivSmart Studios, Hilton Club, Hilton Grand Vacations Club, and Hilton Vacation Club. In Asia Pacific, the company has over 800 trading and over 750 pipeline hotels. A dedicated team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, lead our Brands organization with the steadfast goal of strengthening and growing the Hilton portfolio.

India's burgeoning hospitality market presents a compelling growth opportunity for Hilton. As the country moves towards becoming the world's third largest economy by 2035, supported by substantial infrastructure development and a vast population, the potential is immense. With 700 million domestic trips and 160 million outbound trips annually, India not only serves as one of Hilton's largest source markets but also promises to emerge as a significant domestic opportunity. There is considerable potential for India to become Hilton's third largest global market.

What will I be doing?

Reporting to the Vice President, Suites & Focused Service Brand Management – APAC, this position leads, co-leads, plans, develops, and executes against key brand performance indicators (KPIs), priorities, projects, and initiatives on a regional level that drive business value for the Strategic License Agreement (SLA) partnership(s) in India, and participates with select enterprise level workstreams. As Director, you will serve as the brand expert in India, be a holistic integrator across the wider organization and with negotiating and influencing these partnership(s) at their highest levels, be responsible for studying data, identifying insights, developing recommendations, presentations, and business cases, crafting strategies and plans, managing projects, leading, and mobilizing vital resources for implementation. The role requires experience with a fast-paced global business environment. We are looking for individuals who have an attention to detail, creativity, entrepreneurial mentality, and an outstanding ability to be an effective spokesperson for the Brand.

Setting Strategy

  • Ensure the business has the correct focus, delivers the right level of profitability, and long-term brand equity. Adapt the brands’ value proposition, operating model, product – including prototype and programming – to reflect the needs of guests, owners, and operating contexts in the region, while maintaining differentiated swim lanes relative to other Hilton brands and competitors.
  • Partner with Brand Management and Country leadership to develop short and long-term strategies and priorities for the brand through an annual planning process.
  • Ability to think strategically, with the know-how to deliver at the brand, regional, and property level.

Executing for Results

  • Monitor holistic partnership and brand health and drives performance against KPIs by liaising across the enterprise and with the SLA partner to develop strategies and tactics for trending portfolio opportunities.
  • Develop and lead project plans against short and long-term strategies.
  • Proactively manage and execute day-to-day activities for enterprise and brand initiatives including localization, implementing change management processes such as development of resources and facilitation of education and other engagement opportunities to ensure high levels of adoption.
  • Complete timely account governance including reporting, dashboards, meeting facilitation, and analysis.
  • Support the brand in region with compliance to the terms of their agreement and ensures resolution including good financial standing and adherence to approved Brand Standards.

Relationships and Influence

  • Ability to build positive relationships both internally and externally; navigate and influence decision makers in a highly matrixed environment; establish and grow strong partnerships and build consensus with diverse, cross-functional collaborators globally.
  • Effectively communicate Hilton’s position and expectations while appropriately representing the interests and needs of our partner across the enterprise to achieve win-win solutions, ensure strategic alignment and progress towards shared goals.
  • Develop strong, positive working relationships with partners, owners, and owner representatives, gather feedback, addresses concerns, and cultivate enthusiasm for the brand and support for enterprise and brand initiatives.
  • Capable of representing, promoting, and building excitement for the brand to a broad range of external and internal stakeholders to include owners, guests, and colleagues.
  • Serve as the main point of escalation through a proven solutions-based mindset and comfort in navigating difficult discussions, ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems.

What are we looking for?

We seek self-starters, who are passionate about hospitality and building strong, productive partnerships. This role is for those who will excel at managing our powerhouse brands in a dynamic and growing region. We believe success in this role will demonstrate itself through the following attributes and skills:

  • Excellent communication skills, both written and verbal, including identifying critical information and sharing those messages with appropriate groups.
  • High quality, detail orientation backed by ability to prioritize activities efficiently, and ability to author reports and develop and deliver impactful presentations.
  • Strong time management skills and ability to work independently in a fast paced and agile environment.
  • Ability to listen, gather critical information, identify opportunities, and problem solve.
  • Experience with data analysis, interpretation, identifying insights, and developing recommendations.
  • Leadership and influencing skills to lead and collaborate with internal and external partners to achieve desired outcomes, and comfortable dealing with ambiguous situations and in setting expectations.
  • Absolute discretion and confidentiality regarding sensitive information.
  • Strong project management skills and highly organized with a consistent record of working on complex projects with multiple partners and cross-functional teams.
  • Innate strength to navigate large, matrixed organizations and build/maintain positive and productive relationships at all levels.
  • Experience with strategy development, building business cases, gaining internal/external consensus, driving implementation, backed by a track record of consistently achieving timelines and results.
  • Understanding of local enterprise culture and ways of working preferred.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Seven (7) years of professional experience
  • Three (3) years of hospitality experience, preferably within the Indian market; domestic brand experience a plus
  • Two (2) years of experience developing strategies, project management, account management, driving implementation, gaining support in a cross-functional environment, translating market research, and identifying key insights
  • Ability to travel domestically and globally as required, approximately 50%

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

  • Bachelor’s degree or on the job equivalent experience
  • Two (2) years of managerial experience
  • Two (2) years of developing annual plans, corporate budgets, narratives, business cases, forecasts, and strategic roadmaps for large enterprises

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Job: Brands

Title: Director, Focused Service Brand Management - South Asia

Location: null

Requisition ID: APA014G4

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