Requisition ID: 64421

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

Are you passionate about making an impact and driving brand excellence in the retail space?

We're on the lookout for a talented Brand Analyst to join our dynamic team. As the driving force behind our in-store strategy across EMEA (Europe, Middle East, and Africa), you'll have the opportunity to shape the consumer experience and elevate our brand presence. If you're a creative thinker with a knack for project management and a passion for brand innovation, we want to hear from you!

Your responsibilities will include

• In-Store Strategy: Take ownership of the in-store strategy, overseeing its development and execution across EMEA markets. This involves a nuanced understanding of local priorities, effective management of agency relationships and projects, and a relentless commitment to driving brand excellence in-store.

• Content Production: Assume responsibility for content and lifestyle shooting production, ensuring alignment with brand objectives and supporting both product innovations and existing product ranges to reinforce brand visibility and consumer engagement.

• Cross-Functional Collaboration: Work closely with the category team responsible for breakfast appliances (kettles & toasters), food processors, and blenders, serving as the brand expert to inform strategic decision-making and drive category growth initiatives.

• Sustainability Initiatives: Play an integral role in our sustainability projects, aligning brand objectives with environmental stewardship to drive meaningful impact and enhance brand reputation.

Minimum requirements

• 2 years experience in marketing/ brand marketing role preferred

• Degree/qualified in marketing (desired)

• An absolute passion for brand development

• Excellent communication skills, both verbal and written in English

• Highly organized, with exceptional attention to detail and quality

• Excellent team player and interpersonal skills & able to work effectively with international teams

• The ability to be flexible in a fast-paced environment

Preferred skills and experiences

• Major Domestic Appliances knowledge

• Experience in an International Company

What we offer

Join our well-structured and consolidated team at KitchenAid, where collaboration and excellence are deeply valued. You'll thrive in an international environment offering global career opportunities. This role provides a unique chance to influence company development and engage in impactful international projects. Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation. Embrace agile working practices and immerse yourself in our vibrant international culture, becoming a true KitchenAid'er who contributes to our collective success!

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.