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KI VP of Marketing in GREEN BAY, Wisconsin

JOB REQUIREMENTS: At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we\'ve positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers\' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That\'s why we say we offer far more than furniture. We\'re Furnishing Knowledge. We are seeking a Vice President of Marketing to lead our marketing team from our Corporate Office in Green Bay. This role involves overseeing, developing, and mentoring a high-performing team, including Vertical Market Managers, the Brand Marketing team (Digital Marketing, Creative Services, Marketing Communications and Interior Design), and the Sales Learning and Enablement team. The VP will manage brand, digital, segment and field marketing teams, creative and media agencies, market research vendors and Martech providers to serve customers, create targeted marketing campaigns, introduce new products, and cultivate end-markets for KI\'s brands. Key Responsibilities: Brand Strategy: Establish and direct the company\'s brand strategy, creating both long-term and annual marketing plans, and ensuring seamless execution of daily activities. Content Oversight: Oversee the creation of all marketing content, selling materials, competitive analysis, and customer experiences. Leadership Representation: Serve as a key spokesperson, representing the marketing team to senior leadership, the board of directors, and employee owners, providing regular updates, insights, and recommendations. Digital Marketing: Set digital marketing goals and direct the digital team to implement, test, learn, and advance initiatives for ki.com, kiwall.com, Pallas.com, and all owned and paid email, content, and social media. Social Media & SEO: Direct the marketing team to grow KI\'s social following and improve KI\'s SEO rank using the latest best practices. Competitive Analysis: Provide keen competitor analysis and create strategies to capture market share and outperform the industry. Experiential Marketing: Devise and implement experiential marketing initiatives, including KI showrooms and national and local customer events. ABM Strategies: Lead the development and execution of Account-Based Marketing (ABM) strategies to effectively engage target accounts and retain key customers. Segment-Specific Plans: Direct research and... For full info follow application link. KI is an Equal Opportunity Employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/33E36C33B738402A Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.

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