Job Information
FLEX-STAFF, INC. - GREEN BAY Email Marketing Specialist in GREEN BAY, Wisconsin
JOB REQUIREMENTS: We\'re looking for an Email Marketing Specialist to play a key role in developing, building, and testing email campaigns that reach millions of inboxes. This position requires someone who is not only hands-on with email execution but also a strategic partner, advising on best practices, testing new approaches, and ensuring we\'re leveraging the full potential of our email marketing tools. A keen eye for detail, proactive problem-solving, and a passion for staying on top of email marketing trends are essential for success in this role. Key Responsibilities: Quality Assurance: Review and test email messages to ensure they meet high standards for quality, consistency, and functionality across platforms and devices. Collaboration: Work closely with cross-functional teams, including digital marketing, design, and product, to align on email campaign strategy and execution. Testing & Tracking: Ensure all links, tracking codes, and dynamic content are properly set up and functional in all email campaigns. Prioritization: Manage competing priorities and deadlines, ensuring that key projects are completed on time and to the highest standard. Continuous Learning: Stay current on email marketing trends, tools, and best practices, actively testing new approaches to improve campaign performance. HTML/CSS Development: Build and edit responsive HTML/CSS email templates that are compatible with multiple email clients, ensuring optimal rendering (including dark mode) across all devices. Testing & Optimization: Use tools like Litmus to test email campaigns and ensure they render properly across different inbox clients and environments. Design Collaboration: Partner with graphic designers to turn email design concepts into functional, responsive, and visually appealing email layouts. Personalization: Collaborate with the Email Platform Manager to incorporate dynamic content and personalized elements into campaigns to enhance engagement. ***** OTHER EXPERIENCE AND QUALIFICATIONS: Education: Bachelor\'s Degree or equivalent work experience required. Experience: 2-4 years of experience in email marketing or a similar role, preferably within a mid-tier financial services company. Strong proficiency in creating email templates using HTML and CSS. 4-7 years of overall marketing experience, particularly in the financial services or related industries, is preferred. Key Skills and Qualities: Proficient in HTML and CSS for email design and development. Experience with email testing tools like Litmus. Strong attention to detail and commitment to delivering error-free, high-quality campaigns. Solid understanding of email marketing best practices, including deliverability, compliance, and user experience. Ability to collaborate effectively with cross-functional teams and adapt to changing priorities. A self-starter with a passion for ongoing professional development and staying current on email marketing trends. ***** APPLICATION INSTRUCTIONS: E-Mail a Rsum: greenbay@flexstaff.com Apply Online: www.flexstaff.com Call For Appointment: 920-965-8350 This position is listed by a private employment agency. The agency is the legal employer. No fee will be charged of the job applicant.