Marketing Specialist

Department: Marketing and Communications

Location: Grand Rapids, MI

The Marketing Specialist is responsible for supporting the development and execution of marketing strategies to promote non-credit and grant-funded programs within the School of Workforce Training. This role will focus on creating and distributing marketing materials, managing digital content, coordinating outreach activities and supporting the overall marketing efforts to increase awareness, engagement and enrollment in Workforce Training programs. The Marketing Specialist will work closely with internal teams as well as external stakeholders, such as employers and community organizations, to ensure that marketing efforts align with program goals and institutional objectives. While this position reports to the executive director of marketing and communications, it will be housed at GRCC's MTEC campus and work closely with the dean of workforce training and their team.

Requisition ID: 841 Department: Marketing and Communications Employee Group: https://www.grcc.edu/faculty-staff/human-resources/employee-groups-resources/employee-groups/professional-management-administration Schedule: 40 hrs/week, Mon-Fri, 8:00 a.m. - 5:00 p.m. Compensation: OP4, $55,561 Annually Benefits: https://www.grcc.edu/faculty-staff/human-resources/benefits-insurance Reports to: Executive Director of Marketing and Communications Posting Opens: 02/27/2025 Posting Closes: 03/13/2025

ESSENTIAL FUNCTIONS

Campaign Coordination

• Assist in the planning, execution and management of multi-channel marketing campaigns designed to promote non-credit and grant-funded programs. • Ensure campaigns are executed on-time and within budget.

Content Development

• Create and coordinate the development of marketing materials including brochures, flyers, email newsletters, social media posts and web content. • Ensure all materials are on-brand and effectively communicate program offerings.

Digital Marketing & Social Media

• Support the management of digital marketing efforts, including School of Workforce Training social media, email marketing and online ads. • Monitor engagement, track performance and assist in optimizing campaigns to increase reach and conversions.

Event Promotion

• Assist with promoting and coordinating college-hosted events for the School of Workforce Training, such as job fairs, workshops and webinars. • Create event-specific marketing materials, manage event calendars and ensure all promotional channels are utilized effectively to drive attendance.

Internal & External Collaboration

• Work closely with internal teams to ensure accuracy and consistency of messaging across all marketing channels. • Liaise with external partners, including employers, community organizations and other stakeholders, to promote Workforce Training programs and events.

Marketing Analytics & Reporting

• Track key metrics such as website traffic, social media engagement, email open rates and campaign performance as they relate to Workforce Training programs, events and campaigns. • Prepare reports to measure the effectiveness of marketing initiatives and provide recommendations for optimization.

Branding & Design Support

• Ensure all marketing materials are consistent with the College's branding guidelines. • Work with the Design team to design and produce materials that are visually appealing and meet campaign objectives.

Outreach & Engagement

• Support the development and execution of outreach strategies on behalf of the School of Workforce Training, including identifying new opportunities for engagement with potential students, employers and community organizations. • Perform other related duties as assigned.

JOB SPECIFICATIONS

Education Credentials<