Job Information
The Walt Disney Company Manager, Programmatic Activation in Glendale, California
About the Role & Team
At Disney, we are storytellers. We make the impossible, possible. We do this through utilizing and developing innovative technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our dedicated team that delivers unparalleled creative content to audiences around the world.
“We make magic.” That’s our motto at Disney Experiences (DX). And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
DX’s in-house trading desk is looking for a Programmatic Team Lead. Reporting to the head of Programmatic, you will be a key leader for our Disneyland, Disney Cruise Lines (DCL), and Consumer Products businesses. You will lead a team in developing—and activating—holistic Programmatic campaigns across several DSPs including DV360, Yahoo, Amazon, and The Trade Desk.
The ideal candidate has extensive Programmatic experience will be expected to advance mobile, video, audio, and native strategies—as well as drive us forward on more advanced optimization and bidding methods. They will also have experience with team management and development of direct/indirect reports.
What You Will Do
Manage and oversee programmatic buys supporting branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk
Support junior team member's development, provide consistent feedback and education on standard processes and Programmatic principles
Be responsible for supporting strategic and optimization pivots across your assigned LOBs, to improve business objectives
Maintain and develop strong, positive relationships with our Planning and Analytics counterparts, amongst others
Continue growth of in-house teams and responsibilities
Partner across teams, organizations, and companies (partners and agency) to improve overall technical setup and inter-departmental workflow
Be a technical partner and resource able to positively engage other teams
Be a model for the team through positive action and behaviors they will aim to emulate
Required Qualifications & Skills
10+ years digital marketing experience
Experience leading a team of programmatic campaign managers
Extensive experience with programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers
Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
Familiarity and ability to maximize team's use of work management platforms such as Workfront, JIRA, etc.
Comfort with high level of autonomy
Can distill very technical details into understandable everyday terms that motivate action through aligned values and goals
Education
Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.
High-level estimated time allocation
45% - Lead, coach, and develop Cast
20% - Campaign launch, management, and optimization
10% - Budget forecasting and build plan strategies
10% - Inclusive partnership with teams across Customer Engagement, our Agency, Marketing Strategy, Yellow Shoes, and Analytics department (CIMA) to develop successful strategies and processes. Organizational change management through sharing of plans, proposals, and concepts to business leaders accordingly
10% - Assist answering executive requests and drive special projects (e.g., CPM analysis, technology reviews, trading desk overviews)
5% - Dedicated time for learning and building skills working with key partners and teammates to master existing process and chart out new technologies and opportunities
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
The hiring range for this position in Glendale, CA, is $124,00.00-$166,000.00 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience, among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10099368
Location: Glendale,California
Job Posting Company: Disney Experiences
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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