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Cronin and Company Vice President, New Client Development in Glastonbury, Connecticut

[[About US [[Cronin is a proudly independent, full-service advertising agency that leverages the exponential force of creativity to help brands stand out and achieve their organizational objectives. While our work spans all categories, we have a particular strength in Financial Services, Health Care, Consumer Products and Services, and B2B. [Were[ building on our 75-year history of innovation, strategic smarts, and award-winning creativity to deliver powerful, end-to-end client experiences. We are part of a global network of independent agencies and work regionally, nationally, and globally. [[Our culture is built upon respect. You must champion our ten core values: [[Integrity. Curiosity. Creativity. Connected. Balanced. Unique. Genuine. Accountability. Empathetic. Tenacious. [[Our agency motto is all goat, no sheep, which guides us on our mission to help our clients stand apart from their peers and drive interest, consideration, purchase, and usage of their products and services.

[**[about you [[You espouse characteristics of our inspirational mascot - the goat. Like our Chief Motivating Officer, Birch, you are curious, nimble, inquisitive, and pretty darn smart. You are also a team player who leads by example and inspires all those around you in order to bring out the best in others. [[You are confident in your abilities and knowledgeable about the Agencys history, capabilities, experience, and related credentials, allowing you to represent the agency fully with prospective clients. Youve got the numbers sense and the closing sense while understanding how to package and promote the work we create. [[You are driven to succeed, and excited to work within our values framework as part of our herd and not as a lone wolf.

[*[POSITION OVERVIEW [[Lead the new client development efforts for Cronin resulting in $2.0m+ incremental annual agency revenue, focusing on prospects with recurring business potential within our defined strategic target market (including geographies, company size, industry verticals, budget, marketing stance, etc.).

[[Over time, grow into a senior agency leader who works with other agency leaders to steer the organization to better serve its mission, achieve its long-term vision, and live its values.

[[ESSENTIAL FUNCTIONS [[In general, most of the time will be spent executing the following responsibilities:]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" light""=""}]{public="" sans""=""}]{overpass="" light""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{public="" sans""=""}]{public="" sans""=""}]{overpass="" semibold""=""}]{public="" sans""=""}]{overpass="" semibold""=""}

Improve win rates on RFPs, through a disciplined information gathering approach, ensuring a measured response at each stage, and managing communication flow - single point of contact leading team response.

Develop senior-level relationships at target prospects with the goal of understanding stated and unstated objectives, culture of the client company and decision makers, opportunities for Cronin now or in the future, internal resources at the client company, and prioritizing what it takes to get started.

Develop proprietary leads and agency opportunities through a systematic method. Build our own channels. Create targeted messaging that generates interest in the agency. Uncover changes in strategy / leadership / competitive environment / financial performance at target companies. Participate in conferences / events.

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