Summary This position is part of the Defense Media Activity. The incumbent serves as a Team Lead, Department of the Air Force News Desk (DAFND), Department of the Air Force News Services (DAFNS), Department of the Air Force Production Directorate, Production Component, Defense Media Activity (DMA), Fort Meade, Md. The DAFND edits news articles and serves as the primary web and news content managers for the official Department of the Air Force and Space Force websites. Responsibilities As a LEAD PUBLIC AFFAIRS SPECIALIST at the GS-1035-12 some of your typical work assignments may include: Leads the editing and dissemination of news, photos, biographies, fact sheets and informational materials to the public or specialized target groups within a domestic or foreign setting on multiple platforms, including AF.mil, SpaceForce.mil, AirmanMagazine.af.mil and via flagship Air Force and flagship DAF social media accounts. Develops and monitors short- and long-range strategic and operational plans for Air Force, Space Force and DoD news stories, information products, online magazine articles and images. Coordinates content plans across a multi-functional team to communicate key Department of the Air Force issues, policies, initiatives and objectives and effectively increase audience awareness, understanding, participation and support. Supports DOD by identifying appropriate DMA resources, audiences and platforms to communicate DAF themes and messages to a broad DOD-interested audience in support of command information goals. Provides context and recommendations to DMA and OSD/PA personnel and leaders on communicating with the DOD and defense.gov audience on a broad spectrum of defense and national security topics including: defense strategy, climate issues, military force structure, personnel, readiness, total force integration, quality of life, operational concepts, defense reform and defense infrastructure. Represents the director at DOD communications planning meetings and performs coordination to improve organizational direction and focus using applicable planning tools and techniques. Resolves conflicts between stakeholder communication goals and organizational guidance. Provides expert knowledge of DOD public affairs ethical guidelines and regulations as they apply to public affairs community relations and public affairs relations with business and nongovernmental organizations. Requirements Conditions of Employment Qualifications You may qualify at the GS-12, if you fulfill the following qualifications: A. One year of specialized experience equivalent to the GS-11 grade level in the Federal service: Demonstrated experience in the defense public affairs or journalism community successfully developing, executing and evaluating outcomes of audience-focused communication plans. Demonstrated experience in providing strategic guidelines in the application of a communications plan, specifically in ensuring integration across teams, dissemination of assignments and targeting audiences through selected use of online platforms. Demonstrated experience in resolving conflicts between stakeholder expectations and organizational guidance. Demonstrated knowledge of DOD public affairs ethical guidelines and regulations as they apply to public affairs community relations and public affairs relations with business and nongovernmental organizations. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education Substitution of education may not be used in lieu of specialized experience for this grade level. NOTE: All materials must be submitted by the closing date of the announcement. Additional Information Veterans Employment Opportunity Act (VEOA): To be eligible for a VEOA appointment under Merit Promotion procedures, the veteran must be a preference eligible or a veteran separated after 3 years or more of continuous active service performed under honorable conditions. Interagency Career Transition Assistance Programs: This program applies to employees who have been involuntarily separated from a Federal service position within the competitive service or Federal service employees whose positions have been deemed surplus or no longer needed. To receive selection priority for this position, you must: 1) meet ICTAP eligibility criteria; 2) be rated well-qualified for the position; Well qualified is defined as possessing the type and quality of experience that exceeds the positions minimum qualifications. and 3) submit the appropriate documentation to support your ICTAP eligibility. For more information: https://www.opm.gov/policy-data-oversight/workforce-restructuring/employee-guide-to-career-transition/. Noncompetitive Appointment Authorities: For more information on noncompetitive appointment authority eligibility requirements: Persons with Disabilities - Schedule A Special Hiring Authority for Veterans Special Hiring Authority for Certain Military Spouses Other Special Appointment Authorities - Subpart F Males born after 12-31-59 must be registered or exempt from Selective Service (see https://www.sss.gov/register/) The selecting official may choose to conduct interviews, and once the selection is made, you will receive a notification of the decision. NOTE: Declining to be interviewed or failure to report for a scheduled interview will be considered as a declination for further consideration for employment against this vacancy. Selective Service Requirement: Please visit http://www.sss.gov for more information. For more information, please visit https://www.dla.mil/Portals/104/Documents/Careers/downloads/DoDGenAppInfo%2012-1-2020.pdf?ver=ECNbdsHtGilTd3OENN4A0Q%3d%3d Other Notes: This position is eligible for situational telework / Not Remote Work eligible. Re-employed Annuitant: This position Does not meet criteria for re-employed annuitant. The DoD criteria for hiring Re-employed Annuitants can be found at: https://www.esd.whs.mil/Portals/54/Documents/DD/issuances/140025/1400.25-V300.pdf Status candidates must meet time-in-grade requirements (52 weeks at the next lower grade level).