Vice President of Marketing

Position title: Vice President of Marketing Reports to: President and CEO Department: Marketing Location: Fort Collins, CO Travel: Approximately 35%

General Description In-Situ Inc. is a leading manufacturer of innovative environmental and process monitoring equipment. In-Situ has a full offering of multiparameter water quality sondes, water level and flow instruments along with automatic chemical analysis systems for water and wastewater monitoring and control. As a member of In-Situ's executive team, the Vice President of Marketing will lead our team of talented Marcom, Product Management and Application Development professionals in growing the company's revenues and market share in our environmental and process instrumentation, data services and solutions b

Position Summary In-Situ is accepting applications for the full-time position of Vice President of Marketing to support our growth strategy across our current Environmental and Process product offerings as well as any future product offerings.

The position reports to the President & CEO and will be responsible for developing and implementing strategic and tactical plans that align with the overall group strategy. The areas of responsibility include Global Marcom, Lead Generation, Developing and Maintaining Sales Tools, Product Management and Application Development inclusive of owning the development and execution of the multi-year product strategy and roadmap for both new and current offerings (in collaboration with R&D, commercial and leadership teams).

Responsibilities

Serve as In-Situ's portfolio expert and champion within the organization responsible for meeting or exceeding revenue and profitability targets in collaboration with the Sales team.

Responsible for Product Management and Application Development Managers working together to synthesize market, customer, and sales feedback & intel to define customer and product requirements with associated prioritizatio

Collaboratively with other members of the team and approval of the CEO and Board of Directors, provide new product direction for RD&E efforts and drive flow of new products to meet market requirements, including opportunity assessment, positioning strategy, financial analysis, and tactical plans to support successful product adoption.

Responsible for cross-functional collaborations (RD&E, Sales, Support, Finance, Quality, and Operations) to ensure successful implementation of product requirements, driving new product development to comm

Manage all marketing facets of product commercialization and lifecycle management, inclusive of but not limited to market assessments, global pricing strategies, documentation, sales training, and demand planning.

Manage Outbound Marketing Team responsible for areas including branding, marcom, campaigns, product launches and segmenting relevant markets.

Define and execute product and marketing plans including objectives, activities, and KPI's to establish the Company as a top player in core markets.

Work cross-functionally to lead the formulation of the group's strategic plans.

Determine short- and long-term business development and marketing strategies as the owner of product plans, positioning, and pricing.

Identify and execute plans for penetration of attractive new markets with core technologies.

Identify opportunities for new technologies and markets that are complementary to core competencies and markets.

Develop and maintain a competitive applications effort to provide customers and distribution organizations with proof of product performance, competitive comparisons, etc.

Establish and maintain a lead generation effort to cost-effectively generate sufficient leads to support sales revenue targets.

Create marketing collateral for relevant specific markets, campaign elements, and sales tools to convey the value proposition to target mar ets, support the sales process and the organization's tradeshow/conference strategy.

Manage product obsolescence plans and strategies in close cooperation with operations, engineering, and the aftermarket business unit.

Help identify and pursue key acquisitions to complement existing activities, leverage manufacturing and/or distribution capability, and grow the Company.

Minimum Qualification Requirements

Track record of successfully defining product roadmaps and launching new products.