Job location: Remote, USA

The Brand Manager of National Activation & Measurement is responsible for planning & activating 360 marketing strategies for Hero that deliver on brand KPIs & revenue goals.

We are looking at existing Brand Managers for this position, this is not a promote into role.

Core Responsibilities

• Brand Strategy & Planning: Lead annual brand planning process, turning brand strategy into best-in-class marketing plans in partnership with key marketing leads, GNPI, internal creative & agency partners

• Awareness Campaign Development: Act as key lead across marketing, internal creative & external agency partners to develop awareness campaigns for 2025 & beyond

• Campaign Management: Oversee end-to-end campaign management from strategy setting, messaging development, content creation, 360 channel activation & performance management across product launch & conversion campaigns

• Content & Claims Creation: Develop copy & content across channels from briefing through execution in partnership with key marketing leads, internal creative, agencies, legal & regulatory

• National Collabs & Partnerships: Oversee established branded partnerships and evaluate new opportunities for 2025 and beyond

• Derm & Sustainability Strategies: Own development and execution of the derm & sustainability strategies for the brand

• PR Liason: Act as brand lead for PR, partnering with PR agency & Influencer team to execute brand strategies within the PR & amplify across national channels channels

• Budget Management: Own total brand marketing budget, liaising across key budget leads & Finance

• KPI Management: Define and track success metrics across the marketing plan

• Research Management: Identify & manage the brand's research plan in partnership with Data & Analytics team

• Team Management & Talent Development: Lead goal setting, performance measurement & long-term development planning for 2 Direct Reports

Who You Are

• Experience managing 360 national marketing plans with a track record that met or exceeded key KPIs

• Experience developing high impact, breakthrough creative

• Experience managing national marketing budgets

• Passionate about marketing, digital & social and up to date on the latest trends

• Experience working in beauty, skincare or related categories is a plus

• A creative thinker and problem solver who thrives in a fast-paced entrepreneurial environment & adapts quickly to changing requirements

• Excellent interpersonal and communication skills with proven ability to collaborate

• High initiative and can turn ideas into action

• Nimble and can prioritize & oversee multiple projects at once

• Results-oriented and strong analytical skills

Education & Experience:

• BA/BS required; MBA strongly preferred.

• 6-8 years in Marketing (CPG, OTC, Cosmetics).

• Excellent analytical skills and experience with category analysis and forecasting.

• Familiarity with common consumer marketing research tools and techniques such as Nielsen or Circana data

• Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).

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