Job Family: Marketing

Req ID: 418647

Knowledge for the world of tomorrow.

At Totally Integrated Power, we stand as global leaders, dedicated to delivering holistic solutions for electrical planning. With a focus on safety, reliability, and sustainability, our mission is to empower electrical planners worldwide. Our team of expert consultants spans the globe, offering invaluable support across the planning phase. From providing planning manuals to tender specification texts and Revit files for Building Information Modeling (BIM), we're committed to equipping planners with the tools they need to excel. But our commitment to innovation does not stop there. A key success of Totally Integrated Power are our state-of-the-art SIMARIS planning tools. With a range of innovative features, our SIMARIS planning tools are setting new standards for efficiency and productivity in the industry. And this is where you come in.

Are you ready to plug into the future of software marketing? We at Totally Integrated Power are looking for a visionary Software Marketing Professional (f/m/d) who can creatively market our SIMARIS planning tools. In this role, you'll be responsible for crafting clear value propositions and messaging that resonate with electrical planners and identifying new target segments. You'll manage digital campaigns, produce diverse content to enhance visibility, conduct market research to identify growth opportunities, execute BIM-focused marketing campaigns, and collaborate closely with internal teams and stakeholders. Join us in revolutionizing the industry. Apply now, we can't wait to collaborate with you!

What part will you play?

• Product positioning and messaging: You develop clear value propositions for SIMARIS planning tools (e.g. placement in Siemens Xcelerator), create messaging that resonates with electrical planners and new customer segments, and ensure consistent messaging across all marketing channels.

• Digital campaign management and content creation: You plan, execute, and optimize digital marketing campaigns as well as produce high-quality content to enhance visibility and promote SIMARIS tools, highlighting their features and benefits. For that you will use your graphic design skills and graphic tool expertise to create appealing and informative content.

• Market research and competitive analysis: You stay informed about industry trends, competitor offerings, and customer needs and conduct market research to identify growth opportunities and refine product positioning and marketing tactics.

• BIM marketing: You develop and execute cross -BU BIM-focused marketing campaigns, collaborate with product teams to create compelling BIM-related content, and engage with BIM communities and industry events.

• Cross-functional collaboration and stakeholder management: You work closely with product managers, engineers, and sales teams and build relationships with industry influencers, partners, customers, and stakeholders. This also means collaborations with SI EA, SI EP, DI FA, DI MC, and Siemens Energy.

• SIMARIS customer data : You maintain and optimize the SIMARIS customer database

What you need to make real what matters.

• You have a bachelor’s degree in marketing/communication science or similar and already have several years of experience in marketing, especially software marketing and project management.

• Knowledge in the field of electrical power distribution is an advantage.

• An understanding of products in the low and medium voltage portfolio is also desirable.

• You have an interest in the intellectual development and preparation of technical contexts.

• Knowledge of graphics programs such as Photoshop, InDesign and Illustrator (Adobe Creative Cloud) is an advantage as well as AI tools such as ChatGPT.

• You have experience in dealing with internal and external customers and service providers.

• In addition, you are fluent in English, knowledge of German would be a plus.

• Confident handling of MS Office applications and a strong online and AI affinity round off your profile.

What we offer.

• 2 to 3 days of mobile working per week as a global standard

• Attractive remuneration package

• Development opportunities for both personal and professional growth

• An environment where everyone can bring their whole self to work and feel a sense of belonging

• 30 leave days and a variety of flexible working models that allow time off for yourself and your family

• Share matching programs to become a shareholder of Siemens AG

• Find more benefits here (https://new.siemens.com/de/de/unternehmen/jobs/benefits-was-wir-bieten.html)

Individual benefits are adapted to meet local legal regulations, the requirements of different job profiles, locations, and personal preferences.

Make your mark in our exciting world at Siemens.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities (https://new.siemens.com/de/de/unternehmen/jobs/arbeiten-bei-siemens/jobs-ohne-barrieren.html) .

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