Job Information
Dubai Holding Manager - Brand - Jumeirah Group & Corporate in Dubai, United Arab Emirates
About Jumeirah and Jumeirah Group & Corporate:
For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality with its unwavering Stay Different™ brand promise.
Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience.
Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.
As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments.
Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity. Madinat Jumeirah, Jumeirah Group’s mega-resort is home to four ultra-luxurious hotels –Jumeirah Al Naseem, Jumeirah Al Qasr, Jumeirah Mina A’Salam and Jumeirah Dar Al Masyaf – all nestled within 3km of picturesque waterways connected by traditional abras.
The mega resort boasts 2km of pristine beach, the award-winning Talise Spa and state-of-the-art fitness and leisure facilities, as well as exclusive accommodations ranging from penthouses and suites to private summerhouse experiences with unrivalled benefits including a leading conference and banqueting centre. Madinat Jumeirah is also home to over 50 world-class restaurants and bars, as well as a traditional souk featuring Arabian shopping stands, barrows and stalls with a blend of boutique brands, souvenir gift shops, and luxury fashion and jewellery outlets.
About the Job:
An exciting opportunity has arisen for a Manager - Brand who will be responsible for developing and implementing brand strategies that drive growth, enhance guest loyalty, and improve overall brand perception. This role requires a strategic thinker with an understanding of the hospitality industry, strong leadership skills, and the ability to work collaboratively across departments to ensure brand consistency and effectiveness. This individual will be required to be highly organized and lead on strategic projects.
Your key responsibilities will include:
Brand Strategy Development:
Develop and execute comprehensive brand strategies to build brand awareness and communicate the brand across channels in a consistent manner.
Communicate and guard the brand’s vision, mission, and values at corporate and hotel level. Marketing and
Creative Campaigns Management:
Manage corporate led photoshoots and video shoots
Plan, execute, and evaluate integrated brand and marketing campaigns across multiple channels (digital, print, social, pr, media)
Collaborate with the Corporate Digital and Marketing teams to create compelling content relevant to target audiences
Ensure all brand marketing materials and communication align with brand guidelines.
Lead creative agencies on brand application and execution in alignment to brand strategy and vision
Guest Experience Management:
Work alongside the operations team to ensure brand experience and promise is consistently delivered at every guest touchpoint.
Manage and provide oversight across hotel operations to ensure consistency of brand application and communication and guest interactions
Develop and enforce Brand guidelines and training programs for staff Partnerships and Agency Management:
Identify and manage strategic partners and collaborations that enhance brand visibility and credibility.
Manage third-party suppliers for end-to-end brand solutions, initiatives, and campaigns, including brief writing, contract renewals and management, and implementation.
Account Management, Invoicing, and Budgeting:
Regularly report on brand performance data and feedback
About you:
The ideal candidate for this position will have the following experience:
Bachelor’s degree in Marketing, Brand Management, or equivalent from an accredited and renowned University.
5 years of Brand Management experience, preferably with a recognized hospitality or travel organizations (such as hotel, airlines, or destination management office) or notable luxury brands. Proven track record of developing and executing successful brand strategies and experience in account management
Solid understanding of brand building, brand development, brand measurement, and marketing strategies
Must have knowledge of the luxury hospitality market and luxury market
Strong understanding of marketing and media strategy, planning, and campaign management
Good understanding of content development and content production: Production briefing, organization, management, and review/editing
Strong communications and writing skills
Strong interpersonal and negotiation skills
Strong project management skills across multiple workstreams, including time management and reporting · Budget management skills
Strong presentation development and delivery skills
Proficiency in Microsoft Suite.
About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.