... expertise in audience targeting methods used to identify and reach high-value customer segments. They excel ... demonstrated expertise in developing and applying customer segmentation and propensity models for optimizing ...

... stakeholder levels, from analyst to senior executive. Lead, mentor, and develop a team that can tackle ... : customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference ...

... delivery to a wide range of stakeholder levels, from analyst to senior executive. Lead, mentor, and ... least one of the following methodologies: media mix modeling, multitouch attribution, customer lifetime ...

... inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS ... ** The goal of the General Motors total rewards program is to support the health and well-being of you ...

... in GM’s vehicle brands, subscriptions, and customer care product, as well as the Performance Driven ... , customer, digital channels, as well loyalty and subscription space, to drive incremental value. Drive ...