As a Sales and Marketing Specialist, you will be responsible for developing and implementing sales and marketing strategies to promote our products/services and drive revenue growth. You will work closely with the sales team to generate leads, identify opportunities, and close deals. Additionally, you will collaborate with the marketing team to create compelling campaigns and materials that resonate with our target audience.

Responsibilities:

1. Develop and execute sales and marketing plans to achieve company objectives and revenue targets.
2. Identify target markets and segments, and develop strategies to penetrate and expand market share.
3. Generate leads through various channels such as cold calling, email campaigns, networking, and social media.
4. Qualify leads and follow up on inquiries to move them through the sales funnel.
5. Conduct sales presentations and demonstrations to showcase product features and benefits.
6. Negotiate terms and close sales deals with prospective clients.
7. Build and maintain relationships with existing clients to ensure customer satisfaction and retention.
8. Collaborate with the marketing team to develop marketing collateral, promotional materials, and digital content.
9. Assist in the planning and execution of marketing campaigns, events, and initiatives.
10. Monitor and analyze sales and marketing metrics to evaluate performance and identify areas for improvement.
11. Stay updated on industry trends, market conditions, and competitor activities.
12. Provide regular reports and updates to management on sales and marketing activities and results.