Senior Manager, Communications Planning Strategist

Brand: Bath & Body Works

Location: Columbus, OH, US

Location Type: Hybrid

Job ID: 04B39

Job Area: Marketing

Employment type: Full-time

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

The Senior Manager, Communications Planning Strategist is responsible for developing, implementing, and supervising communication strategies to successfully convey organizational messages to target audiences. They will collaborate with various teams to ensure consistency and coherence across all communication channels.

Responsibilities

Tactical Planning: Develop communication strategies aligned with organizational goals and objectives. Analyze target audiences, market trends, and competitor strategies to advise planning.

Campaign Development: Create integrated communication campaigns across multiple channels, including digital media, traditional media, events, and public relations.

Content Creation: Produce high-quality content, including press releases, articles, blog posts, social media posts, and other materials, to engage audiences and convey key messages.

Media Relations: Cultivate and maintain relationships with media outlets and journalists. Pitch narratives, coordinate interviews, and handle media inquiries to secure coverage.

Digital Marketing: Be responsible for digital marketing efforts, including social media management, email marketing, SEO, and paid advertising, to enhance brand visibility and engagement.

Measurement and Analytics: Track and analyze the effectiveness of communication strategies and campaigns using metrics such as reach, engagement, and conversion rates. Use insights to optimize future initiatives.

Crisis Communication: Develop crisis communication plans and protocols to run and mitigate reputational risks. Provide guidance and support during crisis situations.

Customer Engagement: Engage with internal and external customers, including employees, clients, partners, and community members, to establish relationships and cultivate goodwill.

Budget Management: Handle communication budgets effectively, allocating resources to improve impact and achieve objectives.

Team Leadership: Lead and mentor a team of communication professionals, providing guidance, feedback, and support to ensure dedication and professional growth.

Qualifications

Validated experience (10+ years) in communications planning, strategy development, and execution.

Strong understanding of communication principles, techniques, and standard processes.

Excellent writing, editing, and verbal communication skills.

Proficiency in digital communication tools and platforms.

Strategic problem solver with the ability to translate sophisticated ideas into clear and compelling messages.

Demonstrated ability to work effectively in a constantly evolving, time critical environment.

Leadership skills with the ability to inspire and empower team members.

Strong analytical and problem-solving abilities.

Experience in crisis communication management is a plus.

Education

Bachelor’s degree in Communications, Public Relations, Marketing, or a related field (Master’s degree preferred).

Core Competencies

Lead with Curiosity & Humility

Build High Performing Teams for Today & Tomorrow

Influence & Inspire with Vision & Purpose

Observe, Engage & Connect

Strive to Achieve Operational Excellence

Deliver Business Results

Benefits

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to eligible Bath and Body Works associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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