Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Sr. Marketing Manager – Marriage position exists to develop and implement strategic marketing plans, branding, and communication efforts that drive the growth of marriage and community initiatives of Focus on the Family, including Hope Restored, Resist the Drift, the Focus Marriage Assessment, Marriage Champions, the Christian Counselors Network, etc. This role carries great visibility given the ministry initiatives under this role’s purview are closely aligned with the programs directly sponsored by members of the executive team. The position exists to employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing tactics to promote resources, manage KMI product portfolios, identify potential alliances, and oversee communications strategies that meet the needs of the target audience to support the Marriage initiatives, including Hope Restored, of Focus on the Family. Success requires an outcome-driven, measurement-minded, audience-centric leader.

Essential Duties/Responsibilities:

Audience Understanding:

• Knows and understands target audience of marriages in crisis and the various audience segments (Christian couples in crisis, Hope Restored Alumni, family, and friends of marriages in crisis, pastors, Christian counselors) including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures

• Conducts analysis, market research, and works with other teams to inform the strategic positioning of marriage initiatives to constituents, partners, and market influencers

• Works collaboratively with the Marketing Director on innovative product roadmaps, launch plans, marketing plans, and functional support plans for programs, initiatives, products, and prioritized alliances to connect our target audience with their natural consumption channels and platforms, ensuring measurable objectives are attained

• Uses market segmentation to help develop regional marketing plans for Hope Restored and other marriage initiatives.

  Team / Relationship Management:

• Partners with internal teams responsible for our strategic priorities/products to supervise marketing and promotional plans for target audience with measurable goals and objectives; responsible for keeping up-to-date and reporting on results

• Collaborates with other directors to provide direction and strategic input into ministry’s Constituent Engagement philosophy and implementation for target audience including the “relationship strategy” for how constituents will be drawn to, interact with, and ultimately support the audience / ministry

• Supports the Director of Marketing, Marriage and Advocacy and the VP of Marketing by providing executive-level recommendations for prioritizing marketing initiatives to optimize ministry effectiveness of channel capacity and internal resources consistent with FOTF brand.

• Serves collaboratively with cultivation team, film team, brand team, event team, and project management team, to ensure that all internal and external marketing plans are integrated to achieve optimal results

  Marketing Execution:

• Works collaboratively with the Marketing Director to establish strategy, goals, and marketing plans for all Hope Restored locations at the Focus on the Family Retreat Centers across the US, along with other marriage and community-based initiatives.

• Develops internal promotional plans to integrate into larger marketing campaigns to ensure Focus market share. Helps drive and develop external advertising and promotional programs

• Is responsible for driving traffic that leads to effective conversion across various communication channels—including arming other teams with the knowledge and tools they need to be successful

• In collaboration with the Brand Team, ensures consistency in messaging with brand standards for assigned resources; works collaboratively with creative teams to develop a "campaign look" for resource marketing plan components aligned with Focus on the Family’s overarching brand framework

• Plans and manages creation of new content or correction of existing content in support of marketing promotion. Content might be articles for the magazine, web, scripts for video or audio commercials, podcasts, or other media

• Requires thorough understanding of essential marketing KPI’s. (CPL, CPA, Conversion Rates, Google Analytics, Site Traffic, Organic/Paid Social Reach, SEO etc.) and ability to pivot quickly when needed to optimize spend

• Supports marketing efforts of other areas of Focus on the Family Retreat Centers/Focus Marriage Institute, such as marriage events/conferences and Weekend Retreats/Getaways

  Sub-Brand Growth

• Assists in the development and management of annual marketing, advertising, and promotion budgets; determine ROI of channels and act accordingly

  Other Duties/Responsibilities:

• Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of copyrightable works (print, photography, film, music, visual arts, etc.) for distribution in any and all media and formats (such as television, radio, DVD, digital), all of which shall be for the benefit of Focus on the Family

  Managerial Breadth/Scope of Job:

• Manages external delivery contractors and providers, holding each contractor accountable for meeting agreed upon objectives

• Manages a team of 1-2 people

  Working Environment/Physical Requirements:

• Office environment; may require some domestic travel

• This role may require occasional travel including nights and weekends

  JOB QUALIFICATIONS/REQUIREMENTS

  Character/Spiritual:

  Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

  Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

  Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (http://www.focusonthefamily.com/about/foundational-values#values) ; upholds Focus on the Family's ministry in prayer

  Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

  Engages in Christian ministry

  Demonstrates behaviors aligned with FOF core values (http://www.focusonthefamily.com/about/foundational-values#values)

  This role is considered a Spokesperson for Focus on the Family and should represent Focus’ position and tone at all times

  Personal Characteristics:

• Long term, visionary thinker, Team-oriented, Results-oriented, self-motivated, and committed

• Imaginative, sees what “could be,” excellent listening and leadership skills

• Has a high degree of integrity and ethical behavior

  Knowledge/Experience:

• Bachelor’s Degree in Business, Marketing, Communications, or other related discipline

• 5-7 years of professional experience with evidence of increasing responsibility, including substantial leadership and oversight of financial tools (i.e., proformas, budgets, PnLs, etc.

• 5+ years of experience in developing sound market-driven business strategies for product lines (publishing, audio, video, entertainment a plus)

• Proficiency w/ MS platform, Mac or PC, Workflow management systems required.

• Working knowledge of data modeling and reporting tools such as Tableau a plus

• Working knowledge of Salesforce CRM and Salesforce Marketing Cloud a plus

• History of being adept in learning new software and systems required.

• Thorough understanding of Focus on the Family mission, philosophy, values, and objectives

• Demonstrable experience working within a Story brand Framework

  Skills, Abilities, and Special Talents/Gifts:

• Data-first mindset for making strategic decisions

• Ability to design, implement, and support reporting and data dashboards and analysis, with an eye towards asking questions and approaching data with an investigative mind.

• Able to translate research and reporting data into actionable strategy

• Influencer, not a dictator, Challenges “group think,” Able to navigate through ambiguity

• Can work well under time pressure. Ability to manage numerous and conflicting objectives, projects, and/or activities at the same time

• Ability to interface effectively and establish credibility and confidence across multiple departments

• Strong presentation skills

• Ability to think both strategically and tactically with a creative mind

• Understands how to take strategy and translate that into business tactics that can be implemented

• Ability to pivot in strategy and tactical implementation on short notice

  Stewardship Requirements:

• Manages budget of $500k-$950k annually

  Salary Range: $83,196 to $95,157/yr.

  Application Materials Required: Cover Letter, Resume/CV

  Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications

  Focus on the Family puts a high value on our team members and offers a unique benefit package.

  Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage

• Legal Shield/ID Shield Coverage

• AFLAC

• 403B Retirement Plan

• Vacation Time & Vacation Payout

• Sick Time

• Holidays

• Service Awards

• Community Service Days

• Bookstore Discount

• Fitness Center

  Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan

• Dental Plan

• Vision Plan

• Life Insurance

• Disability Insurance

• Flexible Spending Accounts

• EAP (Employee Assistance Program)

• Tuition Reimbursement

• Warehouse Membership Reimbursement

  Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

  *Temporary employees are not eligible for benefits, except for:

• Fitness Center

• Bookstore Discount

• Sick Time

  Tentative Search Timeline:

• Priority will be given to applications submitted by October 31st, 2024. However, this posting will remain open until filled.

• The potential employee start date is November 11th, 2024.

  Posting date: October 10, 2024

  Unposting date: ongoing until filled

  Posting contact email: job@fotf.org

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Job Details

Pay Type Salary