Social Media Program Manager - 34589 University Staff

Description

Social Media Program Manager

Strategic Communications

Elevate Your Career at UCCS: Innovate, Inspire, and Impact in the Rockies!

Who We Are

The University of Colorado Colorado Springs (https://apptrkr.com/get_redirect.php?id=5616726&targetURL=https://hr.uccs.edu/work-at-uccs) (UCCS) is a premier educational institution that prides itself on academic excellence, research, and community engagement and is actively seeking a Social Media Program Manager to join our team! UCCS offers a diverse and inclusive learning environment that fosters innovation, growth, and the holistic development of its students. The work location for this position is on-site with hybrid options. This position is exempt from the Fair Labor Standards Act (FLSA) overtime provisions.

At the base of the Rocky Mountains, Colorado Springs (https://apptrkr.com/get_redirect.php?id=5616726&targetURL=https://www.visitcos.com/) is captivated by its stunning landscapes, making it a paradise for nature lovers. This city is more than its scenery—a mosaic of history, arts, and a vibrant tech scene. We invite you to join a community that cherishes outdoor adventure as much as forward-thinking growth, an exceptional setting for both career and lifestyle.

Salary Range : $51,424 - $53,154 annually. Compensation will be commensurate upon experience and qualifications.

Benefits at a Glance (https://apptrkr.com/get_redirect.php?id=5616726&targetURL=https://hr.uccs.edu/employee-benefits)

At UCCS, our employees are our most valued asset. We're proud to offer:

• Generous Time Off: Enjoy 22 vacation days, 10 sick days, paid parental leave, 13 recognized holidays, and provisions for bereavement, jury duty, and FAMLI Leave.

• Robust Health Coverage: Our comprehensive medical plans cover preventative care at no cost, including a yearly mental health visit. Plus, benefit from affordable dental, vision plans, and competitive prescription drug prices.

• Financial & Retirement Benefits: Take advantage of our health savings, flexible spending accounts, and life and disability insurance. Plan for your future with our retirement options.

• Further Your Education: Avail nine waived credits per academic year for courses at any CU campus. We invest in your educational and professional growth.

• Wellness & More: From wellness programs aimed at achieving your best self to various additional benefits through CU Advantage, we prioritize well-being and holistic development.

• Want to know your total compensation? Use our calculator (https://apptrkr.com/get_redirect.php?id=5616726&targetURL=https://www.cu.edu/employee-services/collaborative-hr-services/cu-campuses/total-compensation-calculators) to get the complete picture!

Summary

The Social Media Program Manager will be responsible for supporting the strategic planning, execution and management of social media efforts in the University Communications office. The role includes day-to-day management of institutional social accounts, organizing and producing digital content including written, audio, video and photographic content specific to target audiences.

Primary responsibilities include: Maintaining and growing UCCS social media channels; customer service support and community building/engagement via social media; ensuring integrated messaging and compatible branding in social media platforms, and issues management in support of the university brand and mission. Building and maintaining campus relationships and training and guidance for campus social media managers. Responsible for staying informed about trends in social media and bringing them to the attention of the communications team. Additional responsibilities include contributing written copy, photography, video and other digital content in support of strategic communications efforts.

Essential Functions

The duties and responsibilities of the position include, but are not limited to:

Social Media

• Develop long-term and short-term strategic plans and goals for institutional social media in support of the university brand, reputation management and mission.

• Create and manage social media posting calendar based on short-term and long-term strategies.

• Reputation management as the official voice of UCCS on social media. Carry out message development and distribution that supports the brand, mission and values of UCCS.

• Promote the university internally and externally through social media.

• Coordinate campus social media efforts. Be an advocate for social media. Work with others in the university community to maximize its potential. Develop and conduct social media training efforts for faculty and staff members responsible for social media sites, emphasizing best practices. Builds relationships with other department social media managers and guides appropriate responses and support high-priority institutional accounts.

• Contribute to internal communications, media relations, issues management and crisis communications.

Administration

• Daily management of the university's social media sites including, but not limited to: Facebook, X and Instagram and LinkedIn. Provide recommendations for new opportunities as they arise.

• Stay informed about campus information and events, support high-priority special events.

• Provide copy writing, photography/videography and communications support.

• Produce and/or coordinate strong visuals, including video, still photography and graphics including user generated content.

• Customer service support, with timely, accurate, helpful responses to inquiries and complaints. Respond to criticism of university policies and procedures, respond to inquiries in a timely manner and alert the Office of Institutional Equity and/or UCCS Police about threats in accordance with all applicable federal and state laws and university policies.

• Manage and advocate for the use of the UCCS Events Calendar

• Contribute to internal communications, media relations, issues management and crisis communications.

Measurement & Benchmarks

• Monitor effective benchmarks for measuring the impact of social media programs; analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Develop KPI dashboard and regularly report on insights gained from social media monitoring.

• Collect positive and negative feedback and share with associated campus entities when necessary.

Qualifications

Minimum Qualifications:

• Bachelor's degree from an accredited institution.

• Experience in social media management for a business or organization

• A portfolio will be required for on campus interviews

Preferred Qualifications:

• 2 years of experience in social media management in a higher education setting.

• 2 years of experience managing an official university-level social channel.

• Knowledge of how to leverage and measure social networking sites, tools, plugins, video & photo sharing sites, web analytics, etc.

• Working knowledge of UCCS, its achievements, mission, vision, goals, objectives, programs and infrastructure.

• Understanding of design and photography—composition, balance, use of font and graphics, white space, color, etc.

• Video production experience—both creative and technical needs.

• Experience in public media relations, crisis communications and issues management.

• Excellent organizational and time management skills; ability to prioritize, plan, organize, multi-task and work independently with minimal supervision.

Physical Requirements:

While performing the duties of this job, the employee is frequently required to sit. Employee is occasionally required to move. Tasks may involve looking at computer screen continuously for long periods of time. The employee must occasionally lift and/or move up to 20 pounds.

Note: This job description is intended to outline the general responsibilities, qualifications, and physical requirements of this role at UCCS. It is not an exhaustive list of all duties, responsibilities, and qualifications required. The university reserves the right to modify, add, or remove duties and responsibilities as needed to meet the university's needs.

Tentative Search Timeline

• Priority will be given to applications submitted by: September 2, 2024.

• Potential start date: October 1, 2024.

UCCS is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

In accordance with the Equal Pay for Equal Work Act, UCCS does not discriminate based on sex in our employment or compensation practices.

UCCS is committed to providing reasonable accommodations to applicants with disabilities. If you need reasonable accommodation for any part of the application and hiring process, please notify our office at hrhelp@uccs.edu (https://apptrkr.com/get_redirect.php?id=5616726&targetURL=hrhelp@uccs.edu) .

Special Instructions to Applicants: · Applications submitted by 9/2/2024 will receive full consideration. · Applications submitted through email or surface mail will not be considered. Please apply at cu.edu/cu-careers (job #: 34589). · Official transcripts will be required upon hire. · Upon request, please be prepared to provide five professional references (at least two previous/current supervisors), including their email contact information. If you have technical difficulties with your application, please contact the CU Careers help desk at 303-860-4200 #5 or cucareershelp@cu.edu (https://apptrkr.com/get_redirect.php?id=5616726&targetURL=cucareershelp@cu.edu) . Job related inquiries should be directed to the posting contact. The University of Colorado Colorado Springs will not sponsor work visas or permanent resident applications for this position. Application Materials Required: Cover Letter, Resume/CV Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications. When submitting the materials, check the Job Specific Attachments box next to each document in order for the search committee members to see your materials

Job Category : Communication

Primary Location : Colorado Springs Department: C0001 -- Colorado Springs Campus - 40262 - VCUA-Strategic Communications

Schedule : Full-time

Posting Date : Aug 20, 2024

Unposting Date : Ongoing Posting Contact Name: Jenna Press Posting Contact Email: jpress@uccs.edu (https://apptrkr.com/get_redirect.php?id=5616726&targetURL=jpress@uccs.edu) Position Number: 00743586

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The University of Colorado does not discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply.