POSITION OBJECTIVE  The web writer/editor will help improve Case Western Reserve's online presence by working with individuals and units from across the university to craft clear, concise and effective website copy. This individual will be responsible for producing accurate, compelling text, including conducting research, interviews and fact-checking as necessary. They will develop text that reflects the university's voice and tone and ensure all content conforms to web writing best practices. ESSENTIAL FUNCTIONS 1. Work with individuals and units to revise or create original content for use on platforms such as The Daily newsletter, social media and websites that achieves the goals of the university or various units and best represents Case Western Reserve as a leading research institution. Write and edit website copy for departmental and school websites in a way that is both compelling and accurate. (50%) 2. Participate in brainstorming and concepting activities to ensure projects meet determined objectives, are appropriate for the audience and reflect positively on the university brand. Consult with the University Marketing and Communications team as well as faculty, staff and students to help identify the appropriate audience and platform for story concepts and resulting content for websites. (10%) 3. Review analytics, incorporate web writing best practices and apply search engine optimization techniques such as keyword research to each project to effectively communicate to target audiences and better understand trends and interests. (25%) 4. Manage many technical aspects of The Daily newsletter process, including creating and posting articles in WordPress; building the newsletter in Salesforce Marketing Cloud; and copyediting as needed. (10%) NONESSENTIAL FUNCTIONS 1. Help web team to build websites that meet the users¿ needs, including, when necessary, migrating content or full sites into the university's content management system, Drupal. (5%) 2. Perform other duties as assigned. (<1%) QUALIFICATIONS Experience: 2 years of marketing communications writing and editing across a variety of communications vehicles. Education: Bachelor's degree in journalism, communications, marketing, public relations, or related field required. REQUIRED SKILLS 1. Experience generating marketing and communications copy, specifically for websites, emails or other digital platforms. 2. Experience in web writing and knowledge of best practices. 3. Excellent writing, editing, proofreading and project management skills. 4. Strong knowledge of Associated Press Style.  5. Ability to handle multiple projects simultaneously on tight deadlines/fast turnaround times. 6. Ability to work independently. 7. Exceptional time-management skills. 8. Excellent interpersonal skills. 9. Mac platform experience. 10. Proficiency in Microsoft Word, Google Suite (Docs, Sheets), and Adobe Photoshop; InDesign knowledge a plus. 11. Understanding of search engine optimization. 12. Knowledge of content management systems, including WordPress and/or Drupal. 13. Prefer experience with email marketing platforms, including Mailchimp or Salesforce Marketing Cloud. WORKING CONDITIONS Typical office environment. The employee will perform repetitive motion using computer mouse and keyboard to type.