Brand Manager, Buscopan

• Location: Philippines

ABOUT THE JOB

Ready to push the limits of what’s possible? Join Sanofi and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

As a Brand Manager within our Brand & Innovations team, you will be managing Buscopan as a brand to manage the strategy and innovations.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

Brand Performance

• Own brand P&L of local markets and drive profitability

• Define brand ambition in long-term. Drive market share gain and brand consideration.

• Drive brand love, brand health and brand imagery

• Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs

• Tracks monthly performance at country level and set-up corrective action plan if required

• Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance

Brand Strategy

• Defines the brand strategic pillars and business objectives of Buscopan based on consumers, shoppers and HCPs insights

• Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices

• Defines local shopper strategy, the right channel segmentations, shopper activations and messages.

• Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.

Brand Management

• Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level

• Localizes brand assets and content to ensure it taps local insights [where applicable]

• Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights

ABOUT YOU

• A BRAND BUILDER in essence. Obsessed in driving brand love.

• CONSUMER 1st mindset and approach.

• Champion of CREATIVITY across all brand building and business plans and activities.

• Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.

• Avid user of DATA and believer in forward looking analytics.

• Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.

• An INNOVATOR at heart

• Cross-functional hard & soft LEADERSHIP skills