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Directions Research Inc. Sr. Qualitative Research and Innovation Strategist (Health Care) in Cincinnati, Ohio

::: {source="" sans="" pro",="" arial,="" sans-serif;="" font-size:="" 14px;="" font-style:="" font-variant-ligatures:="" font-variant-caps:="" font-weight:="" 400;="" letter-spacing:="" orphans:="" text-indent:="" text-transform:="" none;="" widows:="" 2;="" word-spacing:="" 0;="" white-space:="" normal;="" text-decoration-style:="" initial;="" text-decoration-color:="" initial"=""} Are you a qualitative expert in Healthcare, Medical Devices and Pharmaceutical industry? Do you see consumers, patients, caregivers, and doctors as more than a number on a page, but a human with a deeper story to tell? We seek a strategist that can rapidly assimilate to new businesses and industries, particularly within Health and Wellness, providing immediate strategic input that builds confidence in what you can bring to the space.

Directions offers a Work from Anywhere environment so working remotely and/or from our Cincinnati Headquarters is an option.

CLIENT ENGAGEMENT:

Project Design:

  • Co-lead project intake calls with Client Relationship Lead, empathically connecting with clients to identify client research and business needs.
  • Collaborate with project team to design project approach from a research, innovation, and strategy perspective to meet client objectives. This includes project timeline, schedule, custom activities, proprietary methodologies, and activation modules.

Client Development & Proposal Support:

  • Co-lead client development presentations and proposal walk-throughs as an experienced health care resource, displaying comprehensive knowledge of our product offerings, industry familiarity, and confidence as the voice of the consumer.
  • Act as a healthcare research thought leader internally and within a client setting.
  • Support the Client Relationship Lead in Project Brief development.
  • Help build and maintain a small portfolio of clients/account to grow business.

PROJECT EXECUTION:

Serve as the qualitative SME to Client Relationship Lead and the client by moderating and conducting primary qualitative research that may include follow-up brand strategy and/or innovation consulting.

Qualitative project responsibilities include client consultation, recruiting target guidance, discussion guide development, moderating interviews and/or online boards, analysis, and report delivery.

Lead complex projects, particularly within the Health and Wellness industries.

Manage multiple projects simultaneously while maintaining a strong client service orientation.

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