Exec Director Online Marketing, UC Online, Hybrid Current UC employees must apply internally via SuccessFactors > Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 50,000 students, 11,000 faculty and staff and 340,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country." With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget tops $1.65 billion and its endowment totals $1.8 billion. The University's overall regional economic impact exceeds $10.6 billion, paving the way for the future of Cincinnati. About UC Online UC Online, a division of the University of Cincinnati, is dedicated to delivering a premier educational experience tailored to students who seek the flexibility of online learning while upholding the esteemed quality associated with the University of Cincinnati. Our relentless pursuit of excellence in online education fuels innovation at every stage of a student's journey, from initial inquiry to graduation. Central to our mission is placing students at the forefront of our approach, employing data-driven strategies to guide them through their online learning experience. This includes assisting them in discovering suitable programs, actively engaging in coursework, and ultimately achieving their academic objectives. At UC Online, we empower students to realize their aspirations for a brighter future by providing real-world learning opportunities within an institution renowned for its research, innovation, and history of notable achievements. This position offers a hybrid work schedule for individuals residing within OH/IN/KY. Residents must be located within the Cincinnati Tri-State area and have reasonable proximity to the UC Main Campus to fulfill on-campus requirements as needed. Remote work arrangements are subject to university policies and may be subject to change. Job Overview Primary marketing leader for UC Online, overseeing the strategy and operations of marketing UC's online programs supported by UC Online, including advertising, communication, and research. Essential Functions Manage the development and implementation of integrated, strategic marketing and communication plans and activities for UC's online program portfolio. Design and implement a strategic, goal based, data-driven marketing and communications plan in alignment with the vision of the university, and online education market across multiple channels, website, social media, and other digital platforms, collateral development, and advertising. Initiate and maintain research and analytics to keep informed of UC's current online brand position relative to competitors, the effectiveness of marketing and communication activities, and the potential marketing and brand challenges to UC and higher education. Assist in the development of student recruiting materials to ensure integration with the university brand. Monitor communication and marketing trends to identify and appropriately implement strategies to ensure continued visibility with key online audiences. Convey the value proposition of UC's online programs, including degree outcomes, to ensure consistent and thoughtful messaging. Increase student engagement from prospect through matriculation. Leverage the richness of UC's online students, faculty, staff, and alumni in storytelling. Collaborate closely with colleges to cultivate a transparent and data-driven environment, fostering informed decision-making