Director of Admissions, Student Engagement and Marketing, Enrollment Management Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 50,000 students, 11,000 faculty and staff and 340,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country." With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget tops $1.65 billion and its endowment totals $1.8 billion. The University's overall regional economic impact exceeds $10.6 billion, paving the way for the future of Cincinnati. Job Overview The Office of Undergraduate Admissions at the University of Cincinnati is seeking a visionary and dynamic leader to serve as the Director of Admissions for Student Engagement and Marketing. Reporting to the Assistant Vice Provost for Admissions, the Director will drive innovative marketing and events strategies to increase student enrollment and enhance the University's brand reputation. This role is essential to achieving the University's goal of expanding enrollment to 60,000 students by 2030. The Director will work closely with central marketing, academic colleges, campus partners, and the admissions leadership team to implement strategies that resonate with prospective students and families. They will manage a team of 11 professionals responsible for daily marketing operations, communications, recruitment and yield events, and the student tour experience. This team handles over 75,000 annual visits, manages Slate communication campaigns for 1.2 million prospective students, and oversees all admissions-related marketing projects. We are looking for a creative and strategic marketing professional who is both innovative and collaborative, with a strong background in managing multi-channel recruitment efforts and expertise in CRM systems like Slate. The ideal candidate will possess excellent analytical skills to track engagement and ROI, ensuring data-driven decisions and continuous improvement in recruitment communications and events. This position also requires a commitment to supporting diversity, equity, and inclusion initiatives through targeted marketing efforts. Essential Functions Marketing and Communication Strategies Develop and implement a comprehensive, multi-channel marketing and communication strategy that aligns with the University's objectives to enhance recruitment outreach, build brand affinity, and support diversity, equity, and inclusion initiatives across all student populations, including first-year, transfer, graduate, and international markets. Oversee and optimize the Office of Admissions' digital presence, including website management, social media, and other online platforms, ensuring all content follows SEO best practices and is aligned with current industry trends. Collaborate with key stakeholders, including central marketing, admissions staff, academic colleges, and campus partners, to create integrated marketing campaigns and consistent messaging across all UC campuses. Monitor and analyze market trends, adjusting strategies as needed to ensure that all marketing initiatives are data-driven, current, and effective in achieving recruitment goals. Lead the development of strategic content, storytelling, and messaging for outreach initiatives, leveraging CRM systems and other digital tools to engage prospective students and families effectively. Establish and guide cross-funct