Leader responsible for motivating and directing the regional Market Intelligence team, which is tasked with maximizing the company’s competitive performance and market share for both the residential business and the small-to-medium sized business (SMB) segments, focusing on all competitors including wireline and wireless/fixed wireless providers and mobile operators. With a rigorous discipline around market-level investigation and intelligence gathering, verification of externally-sourced data, and analysis and reporting, members of the Market Intelligence team are the company’s subject matter experts on local market dynamics and the competitive landscape in each of the communities we serve. Reports to the Division Vice President of Market Intelligence.

Actively and consistently support all efforts to simplify and enhance the customer experience.

Lead the regional Market Intelligence team and the process by which competitive intelligence and insights are routinely managed, developed, documented and reported

Through cross-functional partnership, collaborates closely at the regional and management area levels with Construction, Technical Operations, Field Project Management and RDOF teams, Residential and SMB Direct Sales, Community Solutions, Spectrum Stores, Government Affairs, and others in order to gather and document insights relative to competitive presence and expansion

Prepare regular competitive reporting and analysis, escalating urgent developments as appropriate, and monitoring Charter trended growth performance in areas of competitive overlap and watch areas

Assess and validate reporting on competitive overlap and/or presence at the local level

Identify and curate insights on residential and SMB competitors’ current offer strategies, product set and capabilities, offers and pricing, competitive positioning, construction/expansion activity, and other changes affecting market dynamics, performance and share. Maintain and regularly update current, detailed reference materials for all competitors to inform and support Charter marketing, sales, offer and product strategy

Distill competitive insights and implications into clear and concise summaries which are presented to and discussed with Marketing leadership, Regional Operational leadership and Senior Executive leadership

Plan and closely coordinate with leadership of Residential and SMB Direct Sales, Community Solutions and Spectrum Stores on targeted initiatives such as Back to School, competitive expansions, new offer deployments and sales sweeps

Play a supporting role in the development of targeted competitive campaigns (or other localized efforts, e.g. multicultural) by providing basis for speed, pricing, production comparison claims

As assigned, develop market assessments and competitive insights outside the Charter footprint in support of various strategic initiatives

As appropriate, ensure the local operation and the front line is informed and aware of the company’s marketing, product and growth initiatives and priorities

Develop and manage the regional Market Intelligence budget and quarterly and monthly forecasts

Perform other duties as requested

Skills/Abilities and Knowledge

Ability to read, write, speak and understand English

• Ability to communicate complex concepts clearly and effectively, including verbally, in writing and in deck/presentation format (e.g. PowerPoint)

• Ability to present effectively in front of a group

• Ability to think critically and strategically

• Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing

• Solid business aptitude and an ability to assess competitive strategy

• Analytical skills, including the ability to develop spreadsheets, strong working knowledge of business statistics, ability to read financial statements and legal documents

• Ability to effectively work independently without direct supervision – to remain motivated, and to motivate others

• Must be able to provide direction in times of ambiguity

• Highly organized and disciplined

• Detail-oriented and results-focused

• Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments

• Ability to manage confidential information

• Proficiency on PC and relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)

• Strong business planning and forecasting skills

• Ability to focus on overall strategy of the region

• Strong team and relationship building skills

• Proven leadership and mentoring skills

Education

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Related Work Experience

Consumer marketing/sales experience; 8-10 years

Management experience; 5+ years

Certifications and/or Licenses

Valid driver's license, satisfactory driving record within Company required standards and auto insurance

PREFERRED QUALIFICATIONS

Education

MBA

Related Work Experience

CATV experience

Experience in cable television / telecommunications or a related field with a recurring revenue stream.

SMB experience

WORKING CONDITIONS

Office environment

Travel as required

#LI-MA

MGN709 2024-39944 2024

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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