Requisition ID: 63359

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

Whirlpool Corporation is seeking a Senior Designer, Brand Design for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).

WoW Studios is located in the historic Reid Murdoch Building (https://www.worldofwhirlpool.com/) at the edge of Chicago’s Riverwalk and at Whirlpool’s Global Headquarters in Benton Harbor, MI.

In this role you will be responsible for bringing inspirational brand and digital design systems, campaign design, packaging (for KitchenAid), and spatial experiences to life for the full portfolio of the North America appliance brands (Whirlpool, KitchenAid, JennAir, Maytag, and Amana). Your scope of work will deliver strategic, cohesive, modern, powerful brand expressions and experiences.

Your responsibilities will include

• Design obsessed with a strong aesthetic and passion for creating design systems, brand identity design and packaging solutions that span print, digital and experiential activations.

• Connect, converse and collaborate within the WoW Studios organization to tackle new initiatives and meet unexpected creative challenges.

• Elevate WoW Studios’ design thinking and creative; constantly innovating.

• Lead the upgrade and expansion of our brands and digital identity systems across the customer decision journey.

• Reflect and express brand strategies through compelling visuals across multiple consumer touchpoints.

• Mentor and cultivate the team.

• Lead in the design production of creative assets for all our brands.

• Develop impactful, creative ideas and executions that adhere to the brand standards, ensuring cohesion and consistency in addition to being flexible and willing to push creative boundaries when applicable.

• Collaborate with key internal partners to establish goals, elevate the look and feel of our brand and customer experiences.

• Articulate creative intent to others and proactively coordinate with partners and stakeholders to bring ideas to life.

• Participate in a collaborative working environment across creative disciplines and across the agency.

• Be a good human being that brings passion for the work and compassion for teammates.

Minimum requirements

• Portfolio of great creative work

• Experience developing design systems and brand identities

• Proven ability to deliver and maintain craft excellence at scale

• Compassionate leader and team builder

• Contributes ideas and builds on ideas of others, welcomes input from others to improve outcomes, and considers and expresses alternate points-of-view with respect

• Demonstrates bias for action approach—quickly and decisively taking action when opportunity arises without waiting to be asked

• Driven to raise the bar, challenge the status quo, and experiment with new approaches to deliver results and create impact

Preferred skills and experiences

• Bachelor’s degree

• 6-8 years of graphic design experience for established brands

• Experience creating and designing robust design and brand identity systems

• Experience in an agency or in-house setting

• Experience with print, digital, and experiential design

• Experience with creative software, including Adobe Creative Suite, Figma, and GoogleSuite products

What we offer

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work remotely on Friday.

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.

• Two-Week Work Remote from Anywhere - Minimum of one-week increments for a total of two weeks per year.

• Sabbatical - Four weeks paid leave after every five years of service

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.