Description

Are you a passionate marketer with a knack for cross-team collaboration and leading global programs? Amazon Web Services Partner Marketing is seeking a talented, customer-obsessed Marketing Manager to spearhead strategic, AWS Partner Marketing Central based scale programs, governance, and overall execution. This role will drive marketing activation at scale and help enable partner-led demand generation across multiple AWS partners. Playing a pivotal role in this fast-growing business, you will define, test, and scale best-in-class customer experiences across owned programs. You will establish standards, processes, and guardrails to ensure continuous optimization and improvement, and drive the launch of new programs/campaigns to enhance the partner experience. Moreover, you will be accountable for program performance, tracking and analyzing key metrics such as reach, engagement, attributed pipeline, and Voice of the Partner in this high-impact, high-visibility role.

The successful candidate will possess extensive experience in building and optimizing high-performing, scalable marketing programs. They should excel at both strategic thinking (generating bold, innovative ideas) and tactical execution (managing self-service platforms, analyzing data, removing blockers). Top-tier problem-solving abilities, strong communication skills, and a proven track record of delivering results in ambiguous environments are essential for this role.

Key job responsibilities

• Own end-to-end scalable programs, partner ready campaign strategy, governance, and execution.

• Establish guardrails, processes, and mechanisms to ensure high-quality programs and performance

• Build a global framework for partner activation/inclusion into scalable programs (inclusive of all partner types: Consulting, Technology, Startups, Distributors, and VARs).

• Collaborate with Geo Partner Marketing and Operations teams to define roadmaps, design, test, and implement innovative customer experiences across Scalable Programs.

• Evaluate regional growth opportunities, partner needs, and action into campaign frameworks and program pilots to support partner-led demand generation.

• Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment.

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

• 4+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience with A/B testing, especially around audience segmentation and targeting

Preferred Qualifications

• Excellent project management skills with experience in demand generation, content production, and roadmap management.

• Adept at setting direction, aligning large cross-functional teams, and driving deliverables with internal and external stakeholders (including agency partners).

• Exceptional written and verbal communication skills with meticulous attention to detail.

• Familiarity with Excel and Salesforce (SFDC) is preferred.

• Meets/exceeds Amazon's leadership principles requirements for this role.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.