Job Information
Publicis Groupe Director, Local Tactical Planning in Chicago, Illinois
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
The role of Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team.
Role Objectives
Develop strong client relationships as a key local strategic and business partner
Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
Guide the tactical direction in relation to our clients’ omni-channel marketing approach
Oversee local media tactical plan development and budget
Present recommendations to account service and clients
Have strong understanding of budgets and media flow for assigned clients
Effectively liaise with internal stakeholders (Investment, Finance), Clients, and external partners
Developing POVs for our clients around business-critical issues and trends in Local
Ability to lead the translation of insights into local strategies and tactics
Leading internal brainstorms and client workshops
Participating in new business pitches
Assist Associate Director in the development of junior team members
Provide job performance feedback to subordinates and make talent and staffing recommendations to management
Resource for others in resolution of complex problems/issues
May perform other duties and responsibilities that management may deem necessary from time to time
Advocate for multicultural & diversity inclusion throughout tactical plans
Qualifications
9+ years media planning experience including 5 years in a management capacity
Offline and Online media experience
Must have strong working knowledge of Local Media
Demonstrated expertise in local strategic and tactical planning
Finds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environment
Excellent interpersonal skills with the ability to influence cross-functional teams without direct authority
Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Excellent management and motivational skills
Excellent organizational, interpersonal and quantitative/analytical skills
Detail-oriented and proven ability to thrive in a fast-paced environment
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, Google Analytics
Additional Information
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
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