The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.​

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As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Manager of Digital Optimization.

Manager of Digital Optimization

Responsibilities:

• A/B Testing Strategy: Develop and execute A/B testing strategies to optimize various aspects of our website, such as landing pages, user flows, and conversion funnels

• Test Implementation: Collaborate with cross-functional teams to define test objectives, set up experiments, and ensure seamless implementation of A/B tests using testing tools like Optimizely or VWO

• Data Analysis: Collect, analyze, and interpret data from A/B tests, user behavior, and website performance. Identify trends, insights, and opportunities for improvement.

• Report Generation: Generate clear and concise reports summarizing A/B test results and general site performance, providing actionable recommendations for website enhancements, and sharing insights with stakeholders

• Conversion Rate Optimization (CRO): Utilize data insights to enhance the user experience, improve conversion rates, and drive customer engagement and retention

• User Behavior Analysis: Understand user behavior on the website, identify pain points, and suggest changes to enhance the user experience

• KPI Monitoring: Continuously monitor and report on key performance indicators (KPIs) related to website traffic, engagement, and conversion rates

• Tool Management: Manage web analytics tools (Google Analytics) and collaborate with the IT and Data and Measurement teams to implement tracking codes and ensure data accuracy

• Competitive Analysis: Stay updated on industry trends, emerging technologies, and competitor websites to identify opportunities for improvement

Qualifications:

• 5+ years of experience working in eCommerce or retail in data analytics and reporting

• BA/BS or equivalent working experience

• Experience with Google web analytics, A/B testing, and inbound marketing tactics

• Able to support conclusions with analytical evidence using descriptive stats, inferential stats and data visualizations

• Good time-management skills; ability to multi-task

• Critical-thinker and problem-solver

• Excellent communication skills with the ability to speak to both business and technical teams, and translate ideas between them

• Comfort with ambiguity and open-ended problems in support of the Digital Commerce business

• Good understanding of SEO