Description

Robert Half Marketing & Creative is looking for a marketing specialist for one of our clients in Charlotte, NC.

Job Summary: The Marketing Specialist will be responsible for executing and managing marketing campaigns that drive brand awareness, engagement, and lead generation. This role requires a blend of creativity, analytical skills, and hands-on experience in digital marketing and content creation.

Key Responsibilities:

• Develop and implement marketing campaigns across various channels, including digital, social media, email, and traditional marketing.

• Create engaging content for websites, blogs, social media, and email marketing.

• Conduct market research to identify trends, customer insights, and competitive analysis.

• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.

• Collaborate with the design team to produce high-quality marketing materials.

• Manage and update the company's website and social media platforms.

• Assist in planning and executing events, webinars, and other promotional activities.

• Coordinate with external vendors and agencies as needed.

• Support the marketing team with various administrative tasks and project management.

  Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Minimum of 2 years of experience in marketing, preferably in a similar role.

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, AdWords, SEO tools, email marketing software).

• Strong understanding of social media platforms and content management systems (CMS).

• Excellent written and verbal communication skills.

• Creative thinking with attention to detail.

• Ability to work independently and as part of a team.

• Strong organizational and project management skills.

• Basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite) is a plus.

  Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .