Position Purpose: Responsible for management and support of assigned product line, leading the strategies, developments, launches, communications, and ongoing improvements. Essential Functions: Product Promotions * Plan and implement advertising and promotion programs to support the division's sales objectives and enhance customer experience. * Manage the company message, increase brand recognition, and communicate product initiatives. * Manage editorial calendar, create strategies for print and digital advertising. * Oversee strategy and creation of all content including sales literature, white papers, videos, presentations, and other promotional resources to support the brand. * Implement social media strategies and email campaigns to increase product recognition, generate meaningful engagement and create follow-up sales opportunities. * Ensure website is up to date with current product information. Promote use of social media channels. * Manage external and internal events including trade shows, trainings, meetings, customer events and other activities. * Maintain regular contact with the Sales organization (OEM & Fleet), keeping them up to date on new announcements, providing support materials and emphasizing key areas of focus to support key objectives. * Travel with field sales, OEM sales, and/or marketing personnel. * Support assigned products at trade shows, provide input to MARCOM on priorities and key messages for each show. * Create training curriculum for new employees and the sales team. * Participate in training events as the subject matter expert for assigned products. * Lead, manage and develop direct reports as assigned. Product Strategy * Lead the development and execution of the annual business and marketing plan for assigned segment and associated product lines. * Develop contacts with customers, trade associations and other sources of market information. * Guide the Simultaneous Product & Process Development (SPPD) program teams; responsible for completing all marketing and phase exit deliverables. * Manage the timing and implementation of market and sales plans to support new products. * Manage sales concession, seed unit and rebate programs for assigned segment/product lines. * Gather competitive intelligence for designated product line. * Develop and present business cases for new business opportunities. * Participate in product planning meetings with OEM customers. * Lead the analysis of the market to discover concerns, opportunities, and to define improvement needs. * Create pricing strategy for new products or customers, complete price change requests including support information to define strategy & confirm pricing. * Responsible for segment/product line pricing and profitability. * Manage sales concessions, seed units and rebate programs for assigned segment/product lines. Education and Training * Bachelor's degree in marketing, business or engineering. * MBA preferred. Minimum Qualifications * 5 years Industrial marketing or related background in some/all of the following: o Sales/marketing data analysis o Marketing research and surveys o Advertising/Customer communications o Sales promotion literature development/catalogue or product positioning. o Product Management.Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjMxMzU0LjEwNTA4QGhlbmRyaWNrc29uY29tcC5hcGxpdHJhay5jb20