Job Information
Campbell Soup Company VP, Chips in Camden, New Jersey
Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. The Vice President of Marketing is responsible for leading the strategic development and business operations that drive transformative growth for the $0.8B Chips Business Unit. The Chips Business Unit includes Cape Cod, Kettle Brand, and Late July brands and a portfolio of Salty Gems (e.g., Jay's, Tom's) & Multi-Packs.This role will lead the core business and brand strategies and operational plans to deliver short and long-term financial and marketplace growth. This role is ideal for a marketer who is a consumer champion, brand builder, general manager, and people leader. The role reports into the SVP / CMO of Snacks and is a member of the Snacks Marketing Leadership Team and partners closely with sales, supply chain, finance, R&D to set and execute the chips portfolio and brand strategy within the Snacks Division. PRIMARY RESPONSIBILITIES Partners with the President & CMO to set the strategic brand roles and vision, aligns and rallies the company around the vision. Develop the Chips three-year strategic plan and builds and executes the annual operating plan to meet the company and division top and bottom-line goals. Oversees the development and implementation of long-term growth roadmap and annual marketing plans to achieve targeted equity, sales, and profit goals. Includes portfolio management, demand forecasts, revenue growth management/PPA, profitability projections, product innovation, communications. Owns the brand demand plan, oversee the monthly Chips Integrated Business Planning process inclusive of monthly, quarterly and annual risk and opportunity management. Plans and manages the portfolio to determine best deployment of brands and resources over the short and long-term to deliver and exceed goals. Works with marketing functional and key cross-functional leaders to ensure the resources and spending is being optimized across commercial investments. Collaborates with executives and partners to provide strategic guidance, insight and knowledge about market trends, consumer insights, competitors and the effectiveness of marketing and business strategy and tactics. Work with the field sales team to identify opportunities and potential issues and analyze marketing data and construct actionable customer segments to create value. "Owns the P&L" and understands the P&L drivers across the brand portfolio. Manages businesses to minimize complexity and deliver topline sales and profitability metrics. Deliver on-going updates during scheduled business update meet