Job Information
Campbell Soup Company Senior Brand Manager - Kettle in Camden, New Jersey
Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... We are seeking a visionary and dynamic individual to take charge of our Kettle brand. The Kettle brand has been "Extra" from the start...founded in1978 with a belief in going the "extra" mile to bring delicious authentic food to the world. You will be at the forefront of shaping the future ambition of the Kettle Chip Brand. Your creativity and strategic prowess will be put to the test as you craft compelling strategies and marketing campaigns that not only ignite consumer passions but also drive our sales to unprecedented heights. You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our snacks in a fiercely competitive landscape. Collaborating with cross-functional teams, you will explore new frontiers in product development, exploring bold flavors, healthier alternatives, and eco-friendly packaging options. You will be a true advocate for sustainability and responsible snacking, championing initiatives that align with Kettle & Campbell's commitment to a better, more sustainable world. What you will do... Strategic Vision: With a keen eye on industry trends and customer insights, you will develop and executive comprehensive marketing strategies that align with our long-term business goals. Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on. Project Management: You will play a pivotal role in ensuring projects adhere to aggressive timelines while balancing the longer-term requirements outlined in our marketing plans. Team Leadership and Collaboration: You will be proficient at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results. Results-Driven Performance: Own business results is at the core of this role. You will diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success. Data Driven Storytelling: Derive valuable insights from data and effectively communicating them to make informed decisions with a compelling impact. Visionary Leadership: Inspire the team with a unifying sense of purpose,