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Fluency Inc. Advertising Architect in Burlington, Vermont

Team Overview:

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary: 

The Advertising Architect is a pioneer in the field of Digital Advertising, possessing a hybrid skill set ranging from best-in-class technical expertise to operational acumen.  This role requires a highly technical individual capable of connecting the many facets of the Fluency platform / value proposition with the broad business dynamics of our Clients.  With a primary focus on the onboarding experience of all of Fluency’s Client types (SMB, Retail and Enterprise), the Advertising Architect is integral in building the foundation for our world-class client experience.

Working closely with Advertising Engineers, Project Managers, and Engineering teams, the Advertising Architect will be responsible for the strategy and execution of a successful implementation. The Advertising Architect’s engagement begins with tactical activities, such as a kick-off call and basic platform configuration. This is followed by technical and strategic requirements gathering discussions led by the Advertising Architect, with the goal of identifying the Client’s quickest path to value onto the Fluency platform. Following these discussions, the Advertising Architect will collaborate with the Client’s Ad Ops teams to successfully integrate data, budget, reporting and ad strategies onto the Fluency Platform. 

Those who love to learn and challenge themselves while having fun with an incredible team will thrive in this role!

Primary Responsibilities: 

  • Lead or Support Client Kick-off call; provide overview of Fluency platform and how it can best meet Client needs

  • Lead Solution Design discussions to identify key Goals & Requirements for onboarding success and path to value, relating to Budget, Data, and Ad Strategy

  • Partner with Lead Advertising Architect to identify Tech Strategy for Implementation Plan based upon finding from Solution Design session

  • Partner with Implementation Manager (or support Enterprise Imp Manager) to build & maintain Client Project Plan

  • Lead recurring client calls to execute upon Implementation Goals & Requirements

  • Troubleshoot issues discovered by Client during live Implementation calls and discuss path forward

  • Delegate implementation tasks to Advertising Engineer, as necessary

  • Champion Custom Work requests as necessary by providing clear functional requirements & prioritization details for Product & Engineering teams

  • Configure Fluency Platform according to Client specifications (Channel Partner integrations, Account Data, Ad Data, Budget, Blueprint builds)

  • Follow agreed upon Scope & Schedule to ensure each implementation is successful

  • Participate in handoff of implementation details to Client Services team upon successful completion

    Required Experience:

  • Minimum (2) years hands on paid media experience 

  • Experience communicating with C-Level executives

  • Project management experience 

  • Experience building and managing complex digital advertising campaigns

  • Strong communication, time management, critical thinking and problem solving skills

Fluency is headquartered in Vermont.  This position is remote US based.  If local, you have the option to go into the office.   

Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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