LOCATION 2006 Route 130 North Burlington NJ US 08016
Overview

The Manager, Consumer Insights and Research is a pivotal role within our organization, responsible for driving deep understanding of consumer behaviors, preferences, and market trends to inform strategic decision-making. By leveraging sophisticated research methodologies and data analytics, this role will lead initiatives to uncover actionable insights that drive innovation and enhance the customer experience. This role oversees end-to-end management of market research projects, collaborating with internal and external partners for design, execution, analysis, and presentation. Responsibilities encompass both qualitative and quantitative primary research, alongside secondary research efforts. The position involves vendor management, data analysis, and synthesizing insights for presentation to key stakeholders, crucial for Burlington's growth strategy. The ideal candidate will possess a blend of analytical prowess, strategic thinking, and market intuition to effectively translate consumer data into actionable recommendations that positively impact business outcomes.
A Day in the Life:

• Manage Market Research Program.

• Manage all stages of quantitative (data exploration, brand trackers and surveys) and qualitative (focus groups, customer intercepts) research, creative/advertising effectiveness

• testing and synthesis of syndicated sources to answer key business questions.

• Engage with partner teams to collect input (e.g., key business questions, assumptions) to ensure the research is designed to generate findings that will help inform their strategic decisions.

• Manage external vendors to bring best in class research techniques, execute projects and ensure key milestones are met.

• Identify the appropriate research methods based on objectives and timelines, develop research plans, and oversee research design and data collection.

• Determine appropriate research quotas for key customer segments.

• Identify opportunities to simplify existing research processes and operate more nimbly.

• Provide advanced analytic support for research and customer insights.

• Dive deep into research data to identify key business trends, patterns and actionable insights and implications.

• Connect research findings to our own customer behavioral data to generate more robust insights.

• Assist in determining statistical significance/meaningful differences of research findings.

• Develop qualitative and quantitative analyses from research efforts regarding brand awareness, perception, shopping experience and marketing programs.

• Present research findings and actionable insights.

• Synthesize complex data sets and research findings into clear and compelling reports and graphs.

• Communicate research findings and recommendations in clear, concise, and compelling ways to all levels of management.

• Support customer insights director in developing presentations for monthly and quarterly KPI reporting.

You’ll Come With:

• A Bachelor’s Degree in Marketing, Market Research or an Analytics based discipline.

• 5+ years of experience in market research/consumer insights role, preferably with experience in the Retail industry or at a market research firm.

• Experience in leading & executing both quantitative and qualitative market research projects including analysis of complex analysis on survey data including statistical measurement.

• Passionate about not just sharing data but telling a store through meaningful insights.

• Strong understanding of when and how to leverage primary and secondary research as well as retail analytics to address business opportunities.

• Familiarity with Qualtrics or similar survey tools and knowledge of generative AI are a strong preference.

Come join our team. You’re going to like it here!

You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.

We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.

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Posting Number 2024-220091
Location US-NJ-Burlington
Address 2006 Route 130 North
Zip Code 08016
Workplace Type Hybrid
Position Type Regular Full-Time
Career Site Category Corporate
Position Category Marketing
Evergreen Yes
Min USD $95,000.00/Annual
Mid USD $125,000.00/Annual