Career Connection Network is seeking a dynamic Product Marketing Specialist to join our clients team. As a Product Specialist, you will play a crucial role in product positioning, sales strategies, customer segmentation, and digital marketing initiatives. Please note, this role does require the ability to travel.This is a great opportunity with a local company that offers a competitive salary + great benefits! Apply today to be apart of a team that values innovation, collaboration, and professional growth! Apply now and call (716) 630-7008 for more information!Responsibilities include but are not limited to:Demonstrate knowledge of specific products.Support the development and implementation of integrated marketing strategies and campaigns.Coordinate advertising/media plans and public relations with the Marketing Communications department.Work with, and under the direction of the Senior Marketing Manager Clinical for the introduction of new products into the market.Assist in managing the life cycle of products according to the strategic plan for North America.Conduct market research to understand industry trends, competitor activities, and market dynamics.Assist with the creation of clear and compelling messaging and positioning strategies for products to differentiate them in the market.Support the planning and executing of product launches, including developing launch plans, coordinating cross-functional teams (such as product development, sales, and marketing), creating marketing materials, and organizing launch events or campaigns.Your Qualifications:Bachelors degree in business, Marketing, Communications or relevant degree required.At least 3 years of experience in product management preferred.Excellent organization, communication and interpersonal skills.Excellent problem-solving skills.Strong collaboration skills with the ability to work with cross function teams.Proficiency in Microsoft Office Suite required.Ability to travel