Job Information
Nestle Junior Brand Manager NESCAFÉ Mixes (fixed term.) in Budapest, Hungary
At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
Position Snapshot
Location: Budapest (IX.) and Home Office
Experience: 1+ years of experience in Marketing in full time
Education: College / University degree preferably in business management and marketing
Language: Fluent English and Hungarian
Contract: fixed term. for 1 year
Position Summary
NESCAFÉ is a market leader brand in coffee with Mixes being a key pillar. NESCAFÉ Mixes means brands like NESCAFÉ 3in1 and NESCAFÉ Cappuccino.
The Junior Brand Manager is supporting the Brand manager of Mixes category in optimising and activating the Global/Regional brand strategy to deliver optimal brand experiences that delight consumers resulting in regenerative growth in Hungary.
A day in the life of a Junior Brand Manager NESCAFÉ Mixes…
Understands the omnichannel environment and contributes to the development of category strategy; participates in developing recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
Prepares retail analysis and insights on market (Nielsen, market data) and prepares recommendations to Brand Manager
Contributes to the development of strong and functionally-aligned brand and annual plans in close collaboration with the Commercial Development Team (CDT) team and the Brand Manager.
Provides best-in-class Marketing plan execution, tracks and monitors impact on brand performance and brand health.
Understands impact of investments on the brand performance and help to brand manager to keep close track of the budget.
Contributes to creating engaging selling stories for Sales & CDT team to enable triple win mindset and support the activations and new product launches.
Together with Brand Manager, develops understanding of target consumers, leveraging the consumer portrait and brand framework.
Manages the execution of the defined innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Management to Innovation & Renovation (I&R) projects to bring the pipelines to life.
Orchestrates local adaption and implementation of packaging changes to maximise local consumer experience, ensuring our brands are 1st choice, whilst protecting
Supports Brand Manager in leveraging data to optimise and activate Brand Engagement Toolkits, carefully selecting optimal content & media mix to maximise effectivness to deliver long term equity and short term growth
Project management: independently manages projects, management and phasing of marketing budget and tracks and analyzes performance. Strong focus and understanding of Brand P&L.
Collaborates with agencies and ensures the execution of the all brand communications contribute to enhancing the company's reputation:
Manages media campaigns with media agency and Brand Manager from plans to execution & post-evaluation
Execution of the Youth recruitement strategy for NESCAFÉ 3in1 in HU
Manages localization of brand media assets with local and central agencies & service lines
Supports and develops Marketing Trainee of the category
What will make you successful?
Experience in marketing field
Relevant extracurricular activities are an asset
Strong learning agility
Strong project management skills
Relationship management and good communication skills
Understanding of digital marketing & media
Agility and ambition to develop yourself
What we offer?
Multinational experience at the world's largest food company
Trainings and continuous development opportunities
Being part of global family of brands with a purpose
International and domestic career opportunities
Dynamic and positive workplace
Cooperation with teams across Europe
Cafeteria package
13th monthly salary
Annual bonus / sales bonus (depending on the position)
Flexible work schedule
Hybrid working (home office and office presence possibility)
Hot coffee and fresh fruits in the office
Discounted tickets to the nearest gym (next to the office)
Commuting allowance
Home office allowance
1 month payed parental leave
Pet friendly office
Health care support
School start support
Work atmosphere based on respect, cooperation and openness to diversity
Opportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutions
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com. (http://www.nestle.com.ű)
Nestle
- Nestle Jobs